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10 Stats that Prove that Video Marketing is Worth It

Shortly after World War II, a new and exciting movement emerged. Moving pictures. They were any and everywhere. Yes, television and movies had already existed, but the general population could only access these in public places like theaters. The exciting part about this was that moving pictures were now accessible to most populations in the comfort of their own home. A television was in almost every American household and people could witness history through their own eyes. This very quickly changed communication and marketing as we knew it.


First came television and then broadband internet in the 90’s. This is where video began to thrive even more. In 2002, Adobe Flash player was introduced and completely changed how we watched videos. Then, platforms like YouTube became popular in the mid-2000’s, which proved video wasn’t just a fad. In fact, video has become such a big and promising tactic that Cisco estimated 80% of the internet’s traffic will be video by the end of 2020. Video is taking over!

why video marketing?

So, let’s face it, video marketing better be on your to-do list or you’ll likely be falling behind in the digital marketing world. You might be wondering if investing in video marketing will be worth it for you and your business. The short answer is YES! The long answer -- that’s where this blog comes in. Here are some noteworthy statistics on video marketing to help you understand and (hopefully) persuade you to start creating your first videos... 

1. 91% of marketers are satisfied with the ROI of video marketing on social media. (Animoto

Key takeaway: Videos are proving to produce a positive return on investment. They have been shown to have a great impact on ROI with a proven track record of boosting brand awareness, increasing lead generation, and improving conversion rates. This fact alone increases the number of marketers who are using video...because if it gets you better results, why not?

2. 83% of marketers say video helps them with lead generation. (Wyzowl)

Key takeaway: Using video is a great way to grab potential customers’ attention. Videos can educate buyers and move them along in the buyers journey - which increases the likelihood of them converting. Humans are naturally wired to be drawn to visuals and images, so why not create leads with one of the best ways to get consumers interested.

3. 80% of marketers say video has directly helped increase sales. (Wyzowl)

Key takeaway: Isn’t that the whole point of marketing strategies? This stat pretty much speaks for itself. A whopping 80% of marketers have shown that the use of video has increased their sales and that’s pretty convincing. 

4. 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. (OptinMonster)

Key takeaway: Consumers like to see how a product or service will be in real-time. They like to see how it works and moves and utilizing a video is a great way to do so. It’s a great way to be transparent about a product or service and give consumers a reason to trust you. 

5. Mobile video consumption rises by 100% each year. (Insivia)

Key takeaway: There really is no projected end to the rise of video marketing. It is showing up on social media, YouTube, websites, and more. And the most important part: people are watching these videos on their mobile device. It’s important to make sure you’re creating video content that is compatible with mobile devices as well. 

6. By 2022, online videos will make up more than 82% of all consumer internet traffic, 15 times higher than it was in 2017. (Cisco)

Key takeaway: The Cisco Visual Forecast and Trends Index is a great indicator of the rising trends. It’s interesting, but not surprising, to learn that the projected percentage of online videos will be 82% by 2022. If you’re not providing some sort of video content, you’ll more than likely lose consumer traffic over time. 

7. 72% of consumers would rather learn about a product or service by watching a video. (HubSpot

Key takeaway: Give the people what they want! Sometimes it’s easy to get caught up in how you want to produce marketing content. But in reality, content creation needs to be based on what the customer wants. For some, it’s easier to learn about something by watching a video, rather than read about it. 

8. Video campaigns on LinkedIn have 50% view rates. (LinkedIn)

Key takeaway: As stated above, humans are naturally drawn to videos and visual images. It makes sense that the most productive way to get a message out is by video, compared to text. Keep that in mind when creating a campaign - especially if LinkedIn has a lot of potential for your brand.

9. 65% of your audience are visual learners. (Inc.)

Key takeaway: There are three types of learners out there: those who learn by sight, those who learn by listening, and those who learn by doing. All three of these are important to consider when creating different content. But the key takeaway here is that more than two thirds of your audience are visual learners. Cater to your audience to see the most results.

10. 54% of consumers want to see more video content from a brand or business they support. (Oberlo)

Key takeaway: Video is simply a great way to engage your audience. Especially current customers you may have. It’s a great way to keep them interested and keep them coming back for more. Video is no longer limited to entertainment, but it’s shifted to a way of learning and sharing information. Consumers will be thrilled to see video content from you!


These 10 statistics are statistics for a reason: they are proven and have evidence to back them up. Video marketing is here to stay (and thrive) and you’d be crazy not to start video marketing tactics for your business. Can you tell we feel strongly about this?

Video marketing is a tactic that will help your business in many ways. After all, humans are a visual species and naturally find video more engaging and more memorable than any other content. So, start budgeting for video marketing and start creating your first video! You will not regret it.

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Topics: Inbound Marketing, Content Marketing