Artificial intelligence is changing Search Engine Optimization as we know it, not only with ChatGPT - a new way for people to look for information - but also through expanded optimization capabilities. SEO and AI are partners in crime when it comes to improving the visibility of your business. AI handles the technical side and SEO provides the creative genius. SEO's understanding of user intent, content optimization, and keyword research is the driving force behind AI's successful search algorithms. Together they provide the perfect mix for creating captivating content, which leads to high-ranking websites and an engaged audience. SEO leans on AI's ability to analyze vast amounts of data, while AI relies on SEO's potential to drive organic traffic.
Bill Gates said it best in the early ‘90s when he said “Content is King.” But how you leverage your content is just as important. Content clusters provide the contextual support you need so you can get your business out there and in front of the right audience. The overarching goal of content clusters is to provide a deep dive into a topic, while also improving the user experience and SEO of a website.
Welcome to the world of the digital assistant. Voice search has been around for quite a while now, but with the enhancements that voice assistants like Siri, Alexa, and Google now encompass, the digital landscape is growing at top speed. 72 percent of people with a voice-activated speaker say voice search has become a day-to-day activity. Voice search is changing the way that people find (and interact) with brands - which means it changes what the SEO landscape looks like for your content marketing.
Every business is looking for new ways to generate leads. Your inbound strategy heavily relies on organic search results, so that's where Search Engine Optimization (SEO) comes in. The majority of online experiences, 93% to be exact, begin with a search engine. SEO is the most efficient way to organically increase traffic to your website. When someone is in search of a product or service, they are more likely to gravitate toward your business if you rank highly in the organic search results, as most internet users, (around 80%), look past paid ads and head straight for organic search results.
Think about a real home or business … What draws people in? From a welcome mat to windows, so many design and personalization elements create interest. The entryway of a home has the most traffic, but each room should have a purpose. Some of it can be seen from the outside, so of course, it’s important to pour your heart and soul into this particular space.
“What gets measured gets improved”—a phrase more or less attributed to management expert Peter Drucker. Though its origin isn’t written in stone, this piece of wisdom has withstood the test of time because it’s 100% true.