PSA: email marketing isn’t dead! In fact, it’s as popular as ever. 72% of customers actually prefer email as their main channel for business communication. However, email has changed over the years. Staying up-to-date on email marketing trends is instrumental in executing this tactic well - and that is when it becomes the most effective strategy. Studies have shown that putting real time and effort into creating an effective email marketing strategy will translate directly into revenue. Email is actually 40% better at converting when compared to some social media channels. We’re going to walk you through the top email marketing tips and trends and everything your business should know.
We’ve gone over the basics of how to create a marketing strategy, email subject lines, email list creation, email marketing call-to-actions, and images and video in emails. Now it’s time to address how to assess the success of an email marketing strategy.
We’ve covered a variety of different aspects in our email marketing series - here’s a quick reference list:
- Email Marketing Strategy
- Email Subject Lines
- Email Marketing List Creation
- Effective Email Marketing CTAs
Now it’s time to get into the nitty-gritty. Email marketing is a tried and true way of providing a specific message to your audience, but you won’t get very far if your email contains ONLY text. 65% of your audience are visual learners...you can’t disregard the benefits of using photos and videos in your email marketing tactics.
Having impactful call to actions (CTAs) in your emails creates an opportunity for readers to engage with your content and take a suggested next step. A CTA is some sort of content - typically a button - intended to get viewers to perform a certain action that logically follows the email content, such as “Learn More” or “Download Now”.
Alright, so we’ve covered how to come up with a thorough and strategic email strategy and what a great subject line looks like...but where do you go from there? You’ve mapped out an exciting plan, but without an email list, there will be no one to receive the emails!
Did you know research shows for every $1 you spend on email marketing, you can expect an average return of $42? But you can’t expect that ROI if your customers aren’t intrigued enough to open the email in the first place. That’s where email subject lines come into play. Subject lines play a big role in the success of your email marketing campaigns.