A Line from Greenline

Email marketing in 2024. Some say it’s outdated, but the statistics say it’s here to stay. Over 87% of marketers use at least one form of email marketing to administer their content to their audience. The real question is, is that audience engaging with the message? 

In our continuous adventure for better, more engaging ways to communicate with audiences along their journey, A/B testing provides valuable, data-driven audience insight. A/B testing is a powerful tool for marketers, allowing them to optimize email campaigns for maximum engagement, based on experimental data. By sending different versions of the same email to an audience segment, marketers can compare how the variations impact metrics like email opens and clicks. That’s why over 93% of US companies utilize A/B testing for their email marketing campaigns. A/B testing allows marketers to make data-driven decisions to enhance their email marketing strategies.

The power of artificial intelligence has taken email marketing to new heights, making AI-powered emails every marketer’s trusty sidekick when it comes to generating leads and converting audiences. AI email marketing tools are emerging as a secret weapon to save time, optimize strategies, and achieve goals. By tapping into the potential of AI, marketers can deliver hyper-personalized and targeted content to each unique recipient.

Email has been around for over 50 years, making it one of the first official digital marketing tools. Don’t let the age of email fool you, it’s still a highly effective way to generate and nurture leads. Over 87% of marketers use email campaigns to nurture their audiences. With the new improvements in the realm of automation, businesses are seeing more success with email marketing. In fact, 77% of marketers have seen an increase in email engagement over the last 12 months. Email automation provides businesses with the tools they need to deliver personalized and relevant content efficiently.

PSA: email marketing isn’t dead! In fact, it’s as popular as ever. 72% of customers actually prefer email as their main channel for business communication. However, email has changed over the years. Staying up-to-date on email marketing trends is instrumental in executing this tactic well - and that is when it becomes the most effective strategy. Studies have shown that putting real time and effort into creating an effective email marketing strategy will translate directly into revenue. Email is actually 40% better at converting when compared to some social media channels. We’re going to walk you through the top email marketing tips and trends and everything your business should know. 

We’ve gone over the basics of how to create a marketing strategy, email subject lines, email list creation, email marketing call-to-actions, and images and video in emails. Now it’s time to address how to assess the success of an email marketing strategy.