A Line from Greenline

The Art of Networking: Building Relationships That Last

Networking is a familiar term to every professional. Today, the true beauty of networking is often lost in translation. Networking isn't just shaking hands and handing out business cards, it’s about building relationships. We like to think of it as professional friendship building. Building a powerful network and meaningful connections are not all that different. The best networkers don’t only focus on building professional relationships when they need something. They are always actively investing in (and seeking out) connections with everyone they cross paths with.

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Bridget Deutz · May 10, 2023

Amplifying your Expertise Through Thought Leadership

Thought leadership is not a new concept. Thought leaders are unafraid to climb to new heights and turn ideas into reality. From Confucius to Mahatma Gandhi, to Brene Brown, all of the big change-makers in history are examples of influential thought leaders and visionaries. These go-to industry experts are the big movers and shakers that shaped the world as we know it. Inbound is all about creating value for your audience in an authentic way. Thought leaders embrace the beauty of inbound by doing just that. They influence innovation and inspire people to look at the world from a new perspective through their expertise.  

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Bridget Deutz · Apr 5, 2023

Marketing Gets Real; Authenticity over Perfection

Perfection is so last year. These days everyone is more concerned with what’s real, rather than perfect. Things are much more fun that way, so we’re all for authenticity! Authentic marketing is being on the same page as your audience. 86% of consumers say authenticity is a critical factor in deciding which companies they like and support. After all, customers are much more interested in supporting companies that share their values and show their true colors.

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Bridget Deutz · Oct 3, 2022

Top 10 Marketing & Creative Podcasts to Listen To

Podcasts are an amazing way to expand your knowledge on an endless variety of topics. Podcasts have become a popular form of entertainment for many consumers as it’s an easy and affordable method. There are currently 2 million podcasts in the world and over 48 million episodes. As the popularity of podcasts continues to grow, so does the scope of topics that are spoken on. Most platforms like Spotify or Apple Podcasts have different genres of podcasts you can choose from. Within the business category, there is a large sum of marketing podcasts, specifically. We’ve compiled a list of our top 10 favorite marketing and creative podcasts, complete with specific episode recommendations to get you started - and inspired! 

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Bridget Deutz · Oct 4, 2021

Deutz, Owner & Founder of Greenline Marketing Receives Award

Bridget Deutz, the owner and founder of Greenline Marketing, was presented with the Emerging Leader Award from the American Advertising Federation of Central MN on February 29, 2020

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Greenline Marketing News · Apr 2, 2020

Why Your Business Needs a Clear Mission, Vision, & Values Statement

We all have those favorite brands we stay loyal to. It doesn’t necessarily matter if there’s a cheaper brand, or a better deal, for certain products, we go back to our favorite brands. But what exactly is it that makes them our favorite? More often than not, it’s because of who they are, why they do what they do. It comes down to that brand's values.

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Bridget Deutz · Mar 13, 2020