A Line from Greenline

Marketing Gets Real; Authenticity over Perfection

Perfection is so last year. These days everyone is more concerned with what’s real, rather than perfect. Things are much more fun that way, so we’re all for authenticity! Authentic marketing is being on the same page as your audience. 86% of consumers say authenticity is a critical factor in deciding which companies they like and support. After all, customers are much more interested in supporting companies that share their values and show their true colors.

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Bridget Deutz · Oct 3, 2022

Top 10 Marketing & Creative Podcasts to Listen To

Podcasts are an amazing way to expand your knowledge on an endless variety of topics. Podcasts have become a popular form of entertainment for many consumers as it’s an easy and affordable method. There are currently 2 million podcasts in the world and over 48 million episodes. As the popularity of podcasts continues to grow, so does the scope of topics that are spoken on. Most platforms like Spotify or Apple Podcasts have different genres of podcasts you can choose from. Within the business category, there is a large sum of marketing podcasts, specifically. We’ve compiled a list of our top 10 favorite marketing and creative podcasts, complete with specific episode recommendations to get you started - and inspired! 

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Bridget Deutz · Oct 4, 2021

Deutz, Owner & Founder of Greenline Marketing Receives Award

Bridget Deutz, the owner and founder of Greenline Marketing, was presented with the Emerging Leader Award from the American Advertising Federation of Central MN on February 29, 2020

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Greenline Marketing News · Apr 2, 2020

Why Your Business Needs a Clear Mission, Vision, & Values Statement

We all have those favorite brands we stay loyal to. It doesn’t necessarily matter if there’s a cheaper brand, or a better deal, for certain products, we go back to our favorite brands. But what exactly is it that makes them our favorite? More often than not, it’s because of who they are, why they do what they do. It comes down to that brand's values.

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Bridget Deutz · Mar 13, 2020