There are just some things you don’t trust yourself to do. I’m not talking about the bathroom tile or changing a faucet. I’m talking about the ‘bigger’ things … You go to a dentist to get your teeth pulled. You bring your favorite wool sweater to a dry cleaner to get it clean. You hire a caterer when you have a large crowd to feed. So, when it comes to satisfactory marketing, why would you leave it someone who isn’t an expert?
Marketing doesn’t get much better than seeing results while only doing part of the work. How about a software that organizes and helps plan marketing activities for you? Sound too good to be true? It’s not. Marketing automation is here and this useful marketing tool isn’t going anywhere anytime soon … and the statistics are there to prove it.
It’s hard to consider starting a blog for your business when everyone (and their mother) has their own blog now. I don’t blame you for thinking, “It couldn’t possibly be useful in today’s society where blogs are created left and right for arbitrary reasons.” But business owners - both large and small - who are blogging, might be onto something.
In an age when you can personalize anything from your phone background to your skincare routine, you should be able to personalize your marketing strategy… right? Inbound marketing does just that; personalizing market strategies to reach potential buyers instead of hoping for the best.
A new year brings the excitement of a fresh start, a clean slate, and a clear vision. Somewhere among the lists of resolutions for learning, loving, and losing weight (I mean, I’m just guessing) - I’d venture to guess themes of balance can be found on your list, too.
But what about your marketing strategy? Is balance found there?