A Line from Greenline

4 Elements of Inbound Marketing that Pair Well with Event Marketing

Events are a win-win for you and your audience. Improving the lives of your audience through your business is the heart of inbound marketing and a successful event. The inbound methodology describes what the goals of all your marketing efforts should be. It’s important to pay extra attention to these elements in your event marketing because events have the capability to uniquely elevate the experience of your company through educating, inspiring, and entertaining the audience in a way that brings people together.

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Bridget Deutz · Dec 1, 2022

5 Reasons You Shouldn't Decrease Marketing Budgets During a Recession

The first thing to take a hit when a recession comes knocking is often the marketing budget. The common misconception to decrease marketing budgets when the money gets tight backfires in the long run, even for companies like Microsoft and Google. In reality, marketing should be one of your top priorities always, even (and especially!) in a recession.

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Bridget Deutz · Nov 22, 2022

Voice Search is the New Black: Here's What You Need to Know

Welcome to the world of the digital assistant. Voice search has been around for quite a while now, but with the enhancements that voice assistants like Siri, Alexa, and Google now encompass, the digital landscape is growing at top speed. 72 percent of people with a voice-activated speaker say voice search has become a day-to-day activity. Voice search is changing the way that people find (and interact) with brands - which means it changes what the SEO landscape looks like for your content marketing.

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Bridget Deutz · Nov 17, 2022

4 Tips for Leveraging User-Generated Content

We all love real content from real people. Seeing products in action, real-life users sharing experiences, and authentic experiences make a huge difference when we’re considering making a purchase. This style of content is called user-generated content, also known as UGC. It’s the content, videos, images, reviews, etc. we see that is created by consumers rather than the brands who are sharing it. You can learn more about the basics of UGC in this blog.

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Bridget Deutz · Nov 7, 2022

How Paid Ads can Complement Organic Strategy

You know what they say - opposites attract. In this case, they actually complement each other. Both paid and organic elements provide a balanced approach to your marketing efforts. A more valuable relationship can be established through a thorough organic social strategy reinforced by paid campaigns. Jack Johnson says it best, “it's always better when we’re together”. Finding a way to balance your paid ads and organic strategy will set your business apart from your competitors.

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Bridget Deutz · Oct 27, 2022

5 Tips and Tricks for Creating Powerful Content

Creating content isn’t always easy. But like most things in marketing, when you get stuck, revert back to thinking about the fundamental goal of your efforts; connecting with your audience. This isn’t necessarily a how-to guide for great content, it’s more of an outline of the means to get there. After all, good content stands out so giving you a cookie-cutter formula would be kind of ironic.

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Bridget Deutz · Oct 14, 2022