A Line from Greenline

5 Tips for Making the Most Impact on Your Business’ LinkedIn Page

It’s no secret that LinkedIn is a business tool utilized by a variety of businesses, from small startups to large corporations and everything in between. Navigating the world of LinkedIn can be daunting nonetheless, but there are methods to help you make the impact you desire, no matter what stage your business is in. 

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Bridget Deutz · Jul 13, 2020

Email Marketing Series - #6: Email Marketing Reporting + Analysis

We’ve gone over the basics of how to create a marketing strategy, email subject lines, email list creation, email marketing call-to-actions, and images and video in emails. Now it’s time to address how to assess the success of an email marketing strategy.

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Bridget Deutz · Jun 22, 2020

Email Marketing Series - #5: Image + Video in Email Marketing

We’ve covered a variety of different aspects in our email marketing series - here’s a quick reference list:

  1. Email Marketing Strategy
  2. Email Subject Lines
  3. Email Marketing List Creation
  4. Effective Email Marketing CTAs

Now it’s time to get into the nitty-gritty. Email marketing is a tried and true way of providing a specific message to your audience, but you won’t get very far if your email contains ONLY text. 65% of your audience are visual learners...you can’t disregard the benefits of using photos and videos in your email marketing tactics. 

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Bridget Deutz · Jun 4, 2020

Email Marketing Series - #4: 9 Tips for Effective Email Marketing CTAs

Having impactful call to actions (CTAs) in your emails creates an opportunity for readers to engage with your content and take a suggested next step. A CTA is some sort of content - typically a button - intended to get viewers to perform a certain action that logically follows the email content, such as “Learn More” or “Download Now”.

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Bridget Deutz · May 27, 2020

Email Marketing Series - #3: Email Marketing List Creation

Alright, so we’ve covered how to come up with a thorough and strategic email strategy and what a great subject line looks like...but where do you go from there? You’ve mapped out an exciting plan, but without an email list, there will be no one to receive the emails!

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Bridget Deutz · May 21, 2020