A Line from Greenline

Video Advertising Mastery for 2024: Trends and Strategies

As of Q2 2023, digital video is practically the lifeline of modern marketing, rocking a 92.3% audience reach globally. Whether you're into toe-tapping music videos, laugh-out-loud comedies, viral sensations, or those oh-so-helpful how-to guides, video has something for every palate. Reach your audience through video content with these trends that are shaping video in 2024.

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Bridget Deutz · Feb 13, 2024

Living in the Moment: Embracing the Era of Experiential Living

Diageo, the powerhouse behind renowned brands like Johnnie Walker and Tanqueray, unlocked the vault of evolving trends through its Foresight Report, "Distilled." The report decodes global conversations and provides insight into what makes Millennial and Gen Z consumers tick. The trends highlighted in the Diageo Foresight Report can help marketers orchestrate an influential experience for their audience. Let's unravel how you can meet your Millennial and Gen Z audience’s changing preferences and stay ahead of their expectations.

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Bridget Deutz · Feb 7, 2024

Manifesting Success: Inspiring your 2024 Vision Board

Have you jumped on TikTok's vision board train yet? Reflect, set goals, and manifest your aspirations for 2024!  Dive into the trend that's taking TikTok by storm. The #VisionBoard hashtag blazes the platform with 7.9B views and counting. These visual tools, backed by psychology, help you sculpt a clear vision of your 2024 ambitions. Visualizing yourself living your best life and achieving all your goals can help you become more motivated.

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Bridget Deutz · Feb 3, 2024

Modern Marketing Mix Makeover: 4Ps' Glow-Up

In 1960, E. Jerome McCarthy dropped the marketing mic with the 4 P's: product, promotion, placement, and price. It quickly became the rockstar framework taught in Marketing 101 classes, guiding marketers toward strategy success. But, hold the drumroll, the digital era crashed the party, flipping the script on the classic model. Here’s your cue to jazz up your approach to the infamous 4 P’s.

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Bridget Deutz · Jan 29, 2024

Digital Storytelling: Crafting Compelling Narratives in a Digital World

Once upon a time in the not-so-far-away digital land of stories, marketers began weaving narratives to connect with their audience through their screens. Storytelling lets you infuse authenticity into your messages and share adventures with your audience. Companies with great stories have a 20% increase in customer loyalty. Think of it this way: You are the author of your own series, where the characters aren’t make-believe. They are the people your business interacts with (your audience and business partners.) Elevate your inbound marketing by developing a solid identity through captivating stories.

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Bridget Deutz · Jan 25, 2024

A Look into Metaverse Marketing

With the metaverse projected to hit $800 billion in 2024, tech giants like Meta, Microsoft, Apple, and Google are investing big bucks to turn the dream of immersive digital experiences into reality. This dream, the metaverse, is both sparking the interest of major players and spurring startups into action. Matthew Ball, an expert on the subject, and writer of The Metaverse and How It Will Revolutionize Everything, defines the metaverse as:

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Bridget Deutz · Jan 17, 2024