A Line from Greenline

How to Leverage Data Analytics for Digital Marketing Success

Picture this: your brand has designed a magical tool that gives your marketing team insights into consumer preferences, industry predictions, and market trends. Sounds great! If only this magic tool existed. It does! And the best news: no magic needed – just data analytics

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Emily Pederson · Sep 19, 2024

The Ultimate Guide to Digital Marketing for Beginners

Imagine you’re building a brand new house. Instead of bricks, wood, or nails, you use social media, SEO, and email marketing tools. Maybe it’s not a house, but it is definitely digital marketing. You must still lay a strong foundation, or it can all come tumbling down. Switch out the concrete for your audience, as they should be the core of a solid digital marketing strategy. Building an entire house may seem daunting, but we’re here to prove that creating a successful digital marketing strategy across multiple platforms isn’t as overwhelming as it seems.

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Bridget Deutz · Sep 11, 2024

The Role of Video Marketing in Digital Strategies

Roll out the red carpet! Are you ready for the silver screen? Or maybe a phone or computer screen? Welcome to the world of video marketing - a dynamic force in the digital marketing landscape. By creating video content, your audience is able to see your brand’s true identity, the natural, human people behind the typical static social media content your brand produces. Check out our best tips for your video marketing endeavors and hop on this show-stopping digital trend because critics say it’s here to stay. 

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Bridget Deutz · Aug 29, 2024

How to Increase Email Marketing Open Rates and Click-Through Rates

Email marketing in 2024. Some say it’s outdated, but the statistics say it’s here to stay. Over 87% of marketers use at least one form of email marketing to administer their content to their audience. The real question is, is that audience engaging with the message? 

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Bridget Deutz · Aug 12, 2024

Social Media Marketing: Best Practices for 2024

Let’s face it. Much of our everyday life now takes place on a screen. Whether it’s doing remote work, talking to a friend on the phone, or mindlessly scrolling on our favorite app, it has become difficult to imagine our lives without our travel-sized electronic companions. With the world at our fingertips, much of what we shop for and buy is on our phones, tablets, or computers, making social media a goldmine for marketers. Only if they know how to use it. 

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Bridget Deutz · Jul 25, 2024

Animated Experiences: The New Frontier in Modern Marketing

Over 94% of folks judge a website based on its design, so a slick and user-friendly interface is key. Customer experience is like your trusty steed; treat it right, and it'll carry you far. That's where animation comes in, a real game-changer that'll make your content shine brighter than a gold nugget in the midday sun. Video might be king, but animation is its partner in crime, revolutionizing the possibilities for brands looking for ways to connect with their audience.

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Bridget Deutz · Jul 9, 2024