A Line from Greenline

Tapping into the Power of #TBT Marketing

Old Disney movies, cartoons, prizes in cereal, Kool-Aid, Backstreet Boys, flip phones, cassette tapes, and Lip Smackers chapstick are the first things that come to mind when I think about nostalgia. Of course, these are just a few examples of things that evoke nostalgia for me personally. But in the grander scheme of things, anything from old photos to your favorite childhood snack can take you back in time. If you think about it, most of your all-time favorite songs are probably nostalgic for a memory, person, or a specific time period of your life. In a survey of 500 US consumers, 52% of respondents said they were more likely to buy a product if it reminded them of their childhood. Everyone loves to reminisce about the good ol’ days, making nostalgia a valuable tool for marketers to truly connect with their audience.

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Bridget Deutz · Apr 20, 2023

7 Insights to Learn from Your Competitors' Social Media

Researching your competitors’ platforms allows you to tailor your social media platforms to your intended audience. If you want to implement a stronger strategy, capture more attention from your target audience, and rise above the competition, you need to know what they’re up to. So, look at who’s crushing it. Learning the ins and outs of your competitors helps you come out on top.

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Bridget Deutz · Mar 22, 2023

How to Leverage Instagram’s Explore Page in Your Lead Generation Efforts

Instagram reports that more than 200 million people view their Explore Page daily. The Explore Page is inbound marketing at its finest. Instagrammers head to the Explore Page for personalized content from accounts they don't follow. The Explore Page is all about discovering new content, making it the ideal location to gain more exposure.

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Bridget Deutz · Jan 6, 2023

8 Tips for Creating Reels for Engagement

There’s no question about the growing popularity of Instagram Reels. Meta reports that 675.3 million users can be reached with ads on Instagram Reels, this number is only rising as Reels have become Instagram’s fastest-growing feature worldwide. In 2022, users’ interest in Reels has surpassed even Instagram Stories. Reels are a great tool for businesses of all shapes and sizes to engage with potential clients. With over 1 billion active users on Instagram, businesses are devoting ample resources to engaging their audiences in new ways. The fun and easy-to-absorb nature of Instagram Reels is pushing brands to think outside the box.

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Bridget Deutz · Aug 11, 2022

Everything You Need to Know About Ephemeral Content Marketing

FOMO, we all get it sometimes. No one wants to miss out on what’s going on around them both in real life and on social media. Ephemeral content creatively capitalizes on this feeling. 56% of people are afraid of missing out on events, news, and other important status updates if they are away from their phones.  It’s no coincidence that 51% of people visit social media more often than they did two years ago.

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Bridget Deutz · May 23, 2022

FAQ: How do I know if My Business Should be on TikTok?

As of 2022, TikTok holds the top domain spot, above, yes, even Google. According to web security company, Cloudflare, this doesn’t equate to TikTok having the most users, it equates to TikTok receiving the most traffic. A whopping 5.6 billion searches are made through Google every day, so it’s wild to think that TikTok gets even more traffic than that. The main draw of traffic comes through the gem of TikTok, For You pages. For You pages are so popular because they appear automatically when you open the app.

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Bridget Deutz · Mar 16, 2022