A Line from Greenline

Let’s face it. Much of our everyday life now takes place on a screen. Whether it’s doing remote work, talking to a friend on the phone, or mindlessly scrolling on our favorite app, it has become difficult to imagine our lives without our travel-sized electronic companions. With the world at our fingertips, much of what we shop for and buy is on our phones, tablets, or computers, making social media a goldmine for marketers. Only if they know how to use it. 

Let's be honest, we all influence people. From brunch recommendations to business tips, our words have weight. Social media has turned CEOs and employees into industry influencers, shaping how people see companies. It's all about building a brand called you. Whether you're a startup founder or a seasoned exec, how you present yourself digitally can take your business to new heights. And this isn't just a hunch; real companies have gone viral thanks to founders and employees creating killer content.

As the beautiful weather of spring 2024 arrives, it’s clear that the secret to a flourishing brand isn't just in planting seeds; it’s in nurturing your very own buzzing garden of conversations. Don’t just take our word for it; 9 out of 10 social media green thumbs agree: a thriving online community is like a sun-soaked garden party where everyone wants an invite. The headcount isn’t the priority, it’s about naturally infusing every interaction with love.

You're scrolling through your feed, and a blast from the past hits you – a pixel-perfect piece of art that screams '80s nostalgia, but it's sitting pretty on a cutting-edge website. Or just picture yourself wandering into an art gallery, like Meow Wolf, where everything flows and bends as if it's part of a dream, blending organic curves with geometric edges. It's not just design; it's an experience.

Imagine this: You finally have a moment of downtime, leisurely scrolling through social media. Suddenly, a video pops up on your screen, and boom, you're captivated — engaged, entertained, and ready to hit that 'share' button. Captivating content isn't just a nice-to-have, it's the holy grail of digital marketing. The right content can turn passive scrollers into die-hard followers. It's about making real connections, sparking genuine conversations, and leaving a lasting impression.

Diageo, the powerhouse behind renowned brands like Johnnie Walker and Tanqueray, unlocked the vault of evolving trends through its Foresight Report, "Distilled." The report decodes global conversations and provides insight into what makes Millennial and Gen Z consumers tick. The trends highlighted in the Diageo Foresight Report can help marketers orchestrate an influential experience for their audience. Let's unravel how you can meet your Millennial and Gen Z audience’s changing preferences and stay ahead of their expectations.