Instagram reports that more than 200 million people view their Explore Page daily. The Explore Page is inbound marketing at its finest. Instagrammers head to the Explore Page for personalized content from accounts they don't follow. The Explore Page is all about discovering new content, making it the ideal location to gain more exposure.
There’s no question about the growing popularity of Instagram Reels. Meta reports that 675.3 million users can be reached with ads on Instagram Reels, this number is only rising as Reels have become Instagram’s fastest-growing feature worldwide. In 2022, users’ interest in Reels has surpassed even Instagram Stories. Reels are a great tool for businesses of all shapes and sizes to engage with potential clients. With over 1 billion active users on Instagram, businesses are devoting ample resources to engaging their audiences in new ways. The fun and easy-to-absorb nature of Instagram Reels is pushing brands to think outside the box.
FOMO, we all get it sometimes. No one wants to miss out on what’s going on around them both in real life and on social media. Ephemeral content creatively capitalizes on this feeling. 56% of people are afraid of missing out on events, news, and other important status updates if they are away from their phones. It’s no coincidence that 51% of people visit social media more often than they did two years ago.
As of 2022, TikTok holds the top domain spot, above, yes, even Google. According to web security company, Cloudflare, this doesn’t equate to TikTok having the most users, it equates to TikTok receiving the most traffic. A whopping 5.6 billion searches are made through Google every day, so it’s wild to think that TikTok gets even more traffic than that. The main draw of traffic comes through the gem of TikTok, For You pages. For You pages are so popular because they appear automatically when you open the app.
Instagram has grown by 1,400% in just the last five years, largely thanks to the personal experience the platform provides to its audience. Instagram stories offer unique features to create a more personal connection. The features make Instagram stories feel like a one on one interaction. Instagram stories are a great tool to show your followers why your brand is intriguing.
Whether you realize it or not, both personal and professional elements of your personality - or those of your team - are reflected on your brand’s social media. We understand it can be hard to manage both sides while maintaining your brand’s personality and voice. Both aspects are important to your social media accounts’ success and gaining more followers. Getting personal with your customers is more valuable than you know. Customers appreciate businesses that are authentic, comedic, and follow trends, however, it’s also important to be professional and represent your brand appropriately. So, where do you find the balance?