A Line from Greenline

AI is revolutionizing the way we use social media. The new implications of AI equip marketers with optimization tools better than ever before, especially when it comes to social media strategies. The integration of AI with social media platforms involves leveraging AI algorithms and capabilities to enhance social media experiences, content delivery, and user interactions.

Content marketing is all about attracting people to your brand. One of the best ways to increase engagement through dynamic content is, you guessed it, video. The bond that video fosters between your company and the audience is one that static content couldn’t dream of achieving. Using people within videos has proven to be especially effective for businesses. Video marketing can serve as an emotional connection point for businesses to interact with potential clients in a media-packed world.

Over 80% of social media marketers say their top strategy is focused on increasing engagement across all channels. Keeping your audience entertained starts with understanding the platforms they’re using. The accounts that see the biggest boost from the algorithm gods keep things interesting and post unique content on a regular basis.

Old Disney movies, cartoons, prizes in cereal, Kool-Aid, Backstreet Boys, flip phones, cassette tapes, and Lip Smackers chapstick are the first things that come to mind when I think about nostalgia. Of course, these are just a few examples of things that evoke nostalgia for me personally. But in the grander scheme of things, anything from old photos to your favorite childhood snack can take you back in time. If you think about it, most of your all-time favorite songs are probably nostalgic for a memory, person, or a specific time period of your life. In a survey of 500 US consumers, 52% of respondents said they were more likely to buy a product if it reminded them of their childhood. Everyone loves to reminisce about the good ol’ days, making nostalgia a valuable tool for marketers to truly connect with their audience.

Researching your competitors’ platforms allows you to tailor your social media platforms to your intended audience. If you want to implement a stronger strategy, capture more attention from your target audience, and rise above the competition, you need to know what they’re up to. So, look at who’s crushing it. Learning the ins and outs of your competitors helps you come out on top.

Instagram reports that more than 200 million people view their Explore Page daily. The Explore Page is inbound marketing at its finest. Instagrammers head to the Explore Page for personalized content from accounts they don't follow. The Explore Page is all about discovering new content, making it the ideal location to gain more exposure.