According to The Motley Fool, “More than half of all Americans (52%) spend more money in the summer than they do during cooler parts of the year”. But how do we intrigue and draw in said spending consumers? Using your current marketing strategies and infusing them with a few hints of summer vibes, you'll put your best foot forward. Here are a few ways your business can step into summer with purpose.
There are many forms of content your business can publish and share. Whether it’s on social media or your website, content is important for keeping your consumers engaged with your business. We often talk about the benefits of having a blog for your business. Blogging can result in a 434% increase in indexed pages and a 97% increase in indexed links. In fact, companies that do have blogs have shown to have an average of 67% more leads monthly than businesses that don’t. And along with blogs, podcasts are also a great way to increase engagement and further your brand’s reach. Podcasts offer that awesome potential of audio content. Not to mention, 16 million people in the US are avid podcast fans - that’s a big listening audience.
Clubhouse is a new social platform that launched in March of 2020. This newly introduced platform began as a relatively small community, but now has around 2 million active weekly users, talk about growth! It was originally created to ‘allow people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting people around the world’.
Infographics provide the opportunity for consumers to improve reading comprehension by 50%. Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. Graphics have the potential to improve cognition and enhance the human visual system’s ability to comprehend better and spot patterns. Some examples of infographics are typically a collection of imagery, charts, and minimal texts. They allow you to communicate visually with a consumer about a topic or subject that may be more difficult to comprehend or understand.
When writing any sort of content for your business, word choice matters. Your style of writing and your content should reflect your business’s personality and intent. Business authenticity is important to consumers. In fact, 51% of consumers feel it's important to get a personalized experience across digital platforms. That said, your content writing should carry a consistent tone and voice throughout all avenues. There are several ways you can incorporate better word choice and improve your writing overall.
It’s no secret the world is becoming increasingly more digital; there’s a pretty good chance you follow your favorite brands and businesses on social media. As years pass, more and more companies have joined the Facebook realm - and for good reason. Since Facebook’s launch in 2004, it has grown to almost 2.8 billion monthly active users; that’s more than any other social media platform. If you think that number seems big, Facebook has almost 1.84 billion users that visit the social networking site every single day. So you might ask yourself, “Does my business need Facebook?”