A Line from Greenline

The In and Outs of Content Clusters

Bill Gates said it best in the early ‘90s when he said “Content is King.” But how you leverage your content is just as important. Content clusters provide the contextual support you need so you can get your business out there and in front of the right audience. The overarching goal of content clusters is to provide a deep dive into a topic, while also improving the user experience and SEO of a website.

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Bridget Deutz · May 1, 2023

Tapping into the Power of #TBT Marketing

Old Disney movies, cartoons, prizes in cereal, Kool-Aid, Backstreet Boys, flip phones, cassette tapes, and Lip Smackers chapstick are the first things that come to mind when I think about nostalgia. Of course, these are just a few examples of things that evoke nostalgia for me personally. But in the grander scheme of things, anything from old photos to your favorite childhood snack can take you back in time. If you think about it, most of your all-time favorite songs are probably nostalgic for a memory, person, or a specific time period of your life. In a survey of 500 US consumers, 52% of respondents said they were more likely to buy a product if it reminded them of their childhood. Everyone loves to reminisce about the good ol’ days, making nostalgia a valuable tool for marketers to truly connect with their audience.

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Bridget Deutz · Apr 20, 2023

Is 'Curated' Outdated? A Look at Curated Content in 2023

Content curation is about more than just sharing outside sources with your audience. Sharing new content establishes your company as a reliable source of information, especially when you’re not the only one adding value to the topic. Providing your insight and expanding on what other industry thought leaders are saying helps position you as an industry expert and resource.

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Bridget Deutz · Mar 7, 2023

Quality over Quantity: The Secret to Killer Content

Quality content helps you generate and nurture quality leads. Over 80% of marketers view quality content as a crucial competitive differentiator: even more so than originality, distribution, or promotion. Quality content is powerful and meets your potential clients at the right point of their buyer’s journey and provides them with the information they need.

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Bridget Deutz · Mar 1, 2023

8 Tips for Keeping up with Market Trends

Your influence as an industry thought leader relies on your ability to keep discovering. To maintain a certain level of expertise, we know it’s imperative to stay up to date with current trends and trending topics by learning more about your industry, the state of the industry’s market, and really - the world in general. All of this information can help you (and thus your sales and marketing strategy) not only stay fresh but also spark new ideas.

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Bridget Deutz · Feb 6, 2023

Short Form Video is the New Black

Short form video opens new doors for digital marketers. In 2023, Social ads, particularly short-form videos, are predicted to generate more ad revenue than any other platform. The duration of short form videos gets straight to the point. Studies show that social media video content under 60 seconds retains 60% of the audience by the end. This percentage increases to 80% when the length is 30 seconds. Stand out against the sea of content by engaging your audience with short-form videos.

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Bridget Deutz · Jan 23, 2023