A Line from Greenline

FAQ: How do I know if My Business Should be on TikTok?

As of 2022, TikTok holds the top domain spot, above, yes, even Google. According to web security company, Cloudflare, this doesn’t equate to TikTok having the most users, it equates to TikTok receiving the most traffic. A whopping 5.6 billion searches are made through Google every day, so it’s wild to think that TikTok gets even more traffic than that. The main draw of traffic comes through the gem of TikTok, For You pages. For You pages are so popular because they appear automatically when you open the app.

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Bridget Deutz · Mar 16, 2022

Tips for Creating Engaging Instagram Stories

Instagram has grown by 1,400% in just the last five years, largely thanks to the personal experience the platform provides to its audience. Instagram stories offer unique features to create a more personal connection. The features make Instagram stories feel like a one on one interaction. Instagram stories are a great tool to show your followers why your brand is intriguing.

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Bridget Deutz · Mar 10, 2022

Is Video Taking the Throne? Video Content and its Power

People are watching more videos online than ever before – in fact, the amount of online videos watched has almost doubled since 2018. People watch around 19 hours of video a week. So what exactly do conversion rates look like in comparison to images? Video outperforms images by double when it comes to click-through rates, and conversion is increased by 20-30% with video.

And conversion isn't the only added bonus - it's just how and where viewers like to take content in. Most users say they would much rather hear about a business via video - a whopping 72% of customers prefer this format for learning about a product or service. On top of that, 84% of customers say they’ve been convinced to buy something by watching a brand’s video. So what does this mean for your inbound strategy?

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Bridget Deutz · Mar 2, 2022

Why Outsource Marketing? Here's 6 Reasons

There are just some things you don’t trust yourself to do. I’m not talking about the bathroom tile or changing a faucet. I’m talking about the ‘bigger’ things … You go to a dentist to get your teeth pulled. You bring your favorite wool sweater to a dry cleaner to get it clean. You hire a caterer when you have a large crowd to feed.

So, when it comes to marketing, why are we quick to settle for sub-par and satisfactory? I'm here to tell you it's OK to resist the urge to "handle marketing internally", "figure it out as you go", or "work on it when you have time" - all justifications for putting marketing on the back burner.

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Bridget Deutz · Nov 22, 2021

Summer Is in Full Swing – What Does That Mean for Your Business?


According to The Motley Fool, “More than half of all Americans (52%) spend more money in the summer than they do during cooler parts of the year”. But how do we intrigue and draw in said spending consumers? Using your current marketing strategies and infusing them with a few hints of summer vibes, you'll put your best foot forward. Here are a few ways your business can step into summer with purpose.

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Bridget Deutz · Jun 2, 2021

Blogging & Podcasts ... and Vlogging and Vodcasts?

There are many forms of content your business can publish and share. Whether it’s on social media or your website, content is important for keeping your consumers engaged with your business. We often talk about the benefits of having a blog for your business. Blogging can result in a 434% increase in indexed pages and a 97% increase in indexed links. In fact, companies that do have blogs have shown to have an average of 67% more leads monthly than businesses that don’t. And along with blogs, podcasts are also a great way to increase engagement and further your brand’s reach. Podcasts offer that awesome potential of audio content. Not to mention, 16 million people in the US are avid podcast fans - that’s a big listening audience. 

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Bridget Deutz · May 20, 2021