Experiential marketing is a tangible, fresh, and creative addition to basic marketing campaigns. Your audience will have the opportunity to interact with your brand and experience it in a way they may not otherwise be able to with traditional marketing. Plus, your business has the opportunity to create amazing experiences that build trust and loyalty with your current customers and entice future customers to learn more about your brand. Talk about memories.
“What gets measured gets improved”—a phrase more or less attributed to management expert Peter Drucker. Though its origin isn’t written in stone, this piece of wisdom has withstood the test of time because it’s 100% true.
The online world and the world of marketing meet at an intersection in digital marketing, but both of these worlds are constantly changing. This is, perhaps, just one reason why the fundamentals of digital and inbound marketing have taken such a strong root. No matter where you are with your marketing tactics and strategy, it can be overwhelming to stay up to date. We can help; here are our most valuable takeaways from the HubSpot Inbound Marketing certification. Let this serve as a launchpad for your marketing knowledge and ever-evolving digital strategy.
Paid marketing is a great way to hone in and connect with your buyer persona and can be one of the quickest ways to help potential clients discover you. This encompasses any marketing strategy you use to interact with potential clients based on their previous interactions and interests. Paid marketing works best when paired with organic marketing because it provides a balance. This balance is crucial to success because it allows your clients to continue to connect after their initial experience with you. Paid advertisements redirect 65% of the traffic from search engines to websites. This other 35% is organic, so it’s still a big player.
In 2022, there is one largely consistent theme: people are looking for a much more personal connection with brands. Plain and simple. Don’t worry - you don’t need to burn your current marketing strategy to the ground, just take a step back and look for opportunities to innovate and leverage the way you engage and interact with customers (both current and prospective).
Lead generation is one of the most commonly used phrases in the marketing world. But what is it and how can it bring more success to your business? Lead generation is a marketing art form that enables businesses to attract clients in a way that allows for strong relationships. As Kevin Michael Geary put it,