A Line from Greenline

CEO by Day, Influencer by Night: Elevating Your Personal Brand for Peak Influence

Let's be honest, we all influence people. From brunch recommendations to business tips, our words have weight. Social media has turned CEOs and employees into industry influencers, shaping how people see companies. It's all about building a brand called you. Whether you're a startup founder or a seasoned exec, how you present yourself digitally can take your business to new heights. And this isn't just a hunch; real companies have gone viral thanks to founders and employees creating killer content.

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Bridget Deutz · May 17, 2024

Laughing Out Loud: How to Use Humor in Marketing

Honestly, what's better than laughing so hard your belly hurts? Social media thrives on entertaining content. The numbers don't lie; 66% of social media experts believe that humor, much like the random silliness of Mad Libs, tops the charts. And that’s the power of humor in marketing, it’s no joke, just like the best game of Mad Libs you’ve ever played!

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Bridget Deutz · May 9, 2024

Swiping Right on Cross-Industry Insights

Imagine the business world as a gigantic dating app for industries, each profile flaunting its own unique personality. Marketers are the marketplace matchmakers, swiping right on industries that promise the perfect blend of compatibility and potential. Marketers have the power to discover hidden connections and untapped possibilities by exploring beyond their own industry bubble.

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Emily Pederson · May 1, 2024

Earth Day Every Day: Go Green All Year

Every year, Earth Day floods social media with a tsunami of #Earthday posts. But let's be honest; sometimes, it feels like an annual environmental New Year's Resolution—all hyped-up enthusiasm followed by, well, a return to the usual routine. This year, let's ditch the performative "save the planet" slogans and redefine what it means to celebrate Earth Day.

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Bridget Deutz · Apr 21, 2024

Totally, Dude! Riding the Nostalgia Wave in 2024

In 2024, time travel is just an Instagram post away, blending "back in my day" with "sliding into your DMs." A sepia-toned haze transports us to simpler times, now styled with today’s sleek aesthetics. Welcome to Nostalgia Branding 2.0, where past and present merge to create a brand identity so compelling it turns heads faster than a vintage convertible on a sunny day.

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Bridget Deutz · Apr 13, 2024

Buzzworthy Chats: The Core of Engaging Brand Communities

As the beautiful weather of spring 2024 arrives, it’s clear that the secret to a flourishing brand isn't just in planting seeds; it’s in nurturing your very own buzzing garden of conversations. Don’t just take our word for it; 9 out of 10 social media green thumbs agree: a thriving online community is like a sun-soaked garden party where everyone wants an invite. The headcount isn’t the priority, it’s about naturally infusing every interaction with love.

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Emily Pederson · Apr 2, 2024