In the world of marketing strategy, there is a long list of tactics your business can leverage to increase sales, ROI, and see growth. Choosing the right ‘recipe’ can take some serious work; we’re talking buyer persona development, website content, social media, email marketing, blogging, video marketing, account-based marketing … and the list goes on! Many of these have a place within larger marketing practices, like inbound marketing. But it’s more than just a collection of various marketing efforts, and can often be best understood when compared to outbound marketing.
Knowing who your buyer personas are and what they’re looking for can help you target the right audience, send out the right content, and communicate in the most effective way possible. When you have well-researched and developed buyer persona profiles to reference, your brand can leverage the information to create a more personalized experience for current and potential customers. Buyers are 48% more likely to consider providers that personalize their marketing efforts to address their specific business issues. Not only is knowing your buyer important to customers, but also for your business. In fact, 93% of companies that exceed their lead and revenue goals segment their overall database by buyer personas.
Have you ever really listened to your customers talk about your business or industry? Sure, you’ve seen comments or conversations online of customers talking about what they love about your brand… a product, an offering, a post. Or maybe you’re tracking feedback and posts about things your audience wishes were different. Well, that’s what social listening is all about.
Inbound marketing is a business strategy that attracts customers by creating valuable content and experiences that are tailored specifically to them. Inbound marketing - when executed most effectively - meets the consumer where they’re at and addresses what questions they want answered. It can be applied in three different ways...
Infographics provide the opportunity for consumers to improve reading comprehension by 50%. Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. Graphics have the potential to improve cognition and enhance the human visual system’s ability to comprehend better and spot patterns. Some examples of infographics are typically a collection of imagery, charts, and minimal texts. They allow you to communicate visually with a consumer about a topic or subject that may be more difficult to comprehend or understand.
Setting goals, whether it be for yourself or your business, can be difficult. It’s not so simple as just writing down what you want to accomplish and hoping you make it there. No, in fact, it takes a lot more and goals that are set in the proper way often have the highest potential for success.