Businesses need a solid marketing strategy in order to be successful. In-house marketing teams work well for some companies, but many choose to go the route of contracted marketing partners. In fact, 70% of businesses outsource their marketing efforts. Outsourcing your marketing with the right partner can help you establish the balance your sales and marketing teams need to do what they're best at, and be supported with great content, ads, social media, email marketing, and more.
Struggling with lead generation? You’re not alone; 68% of B2B businesses have this same frustration. When it comes to generating inbound leads, downloadable content opens the door to connecting and collecting information about your audience. Offering the right content to your clients is the key to generating leads and increasing conversions. For people looking to gain insight into your industry downloadable content can be the ticket.
“All your marketing tools and data are all under one roof. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.” - HubSpot
HubSpot is one of our favorite tools. No matter what stage your business is at, HubSpot will meet you there. The wide range of tools are designed to allow you to scale your brand seamlessly. HubSpot’s tools make life easier so you have more time to do what matters most, connect directly with clients.
Think about a real home or business … What draws people in? From a welcome mat to windows, so many design and personalization elements create interest. The entryway of a home has the most traffic, but each room should have a purpose. Some of it can be seen from the outside, so of course, it’s important to pour your heart and soul into this particular space.
Outsourcing your marketing work to a contractor is about more than just the actual marketing, it’s about building a strong, collaborative, mutually-beneficial relationship. The best kind of partnership is when two companies work together towards a common goal; each side bringing its own value and expertise. Working with a marketing contractor allows you to create a strategic relationship with an expert resource that reaches areas outside your wheelhouse and capacity. This can provide more marketing exposure, growth, expanded tactics, and ultimately allows you to gain new customers.
If you were allowed to add more of one thing to your life what would it be? For many of us, the answer probably has something to do with having more time on our hands. Well, I’m not a genie, but audio content provides you with the means to be one step closer to having more time to listen to, and do, the things you love most.