A Line from Greenline

Consumer data has been called “new oil” for almost two decades. When this term was declared, the purpose was to describe data as something that had to be refined and processed to become useful, as its natural form was not powerful enough on its own. However, industry experts have stepped away from this term because many businesses got the wrong idea. Consumer data is not just a resource to be mass-extracted and abused. It is much more valuable and sensitive than that. 

A little bit of sugar, a little bit of spice. Any good meal needs the perfect balance of ingredients, a reliable cookbook, and a bake time that is just right. Your content marketing strategy is not much different. With many competing chefs, your content recipe must keep your audience coming back for seconds. This demands a sound strategy. Regardless of your brand’s business goals or preferred channels, your content should always be a reflection of your brand and your target audience. A good cook creates dishes that satisfy and excite the taste buds of its customers. A good content marketer creates digital content that engages and excites the eyes of its audience. 

Picture this: your brand has designed a magical tool that gives your marketing team insights into consumer preferences, industry predictions, and market trends. Sounds great! If only this magic tool existed. It does! And the best news: no magic needed – just data analytics. 

Roll out the red carpet! Are you ready for the silver screen? Or maybe a phone or computer screen? Welcome to the world of video marketing - a dynamic force in the digital marketing landscape. By creating video content, your audience is able to see your brand’s true identity, the natural, human people behind the typical static social media content your brand produces. Check out our best tips for your video marketing endeavors and hop on this show-stopping digital trend because critics say it’s here to stay. 

Let’s face it. Much of our everyday life now takes place on a screen. Whether it’s doing remote work, talking to a friend on the phone, or mindlessly scrolling on our favorite app, it has become difficult to imagine our lives without our travel-sized electronic companions. With the world at our fingertips, much of what we shop for and buy is on our phones, tablets, or computers, making social media a goldmine for marketers. Only if they know how to use it. 

Over 94% of folks judge a website based on its design, so a slick and user-friendly interface is key. Customer experience is like your trusty steed; treat it right, and it'll carry you far. That's where animation comes in, a real game-changer that'll make your content shine brighter than a gold nugget in the midday sun. Video might be king, but animation is its partner in crime, revolutionizing the possibilities for brands looking for ways to connect with their audience.