A Line from Greenline

The marketing landscape is changing, and the force behind this shift is a new generation with fresh perspectives and digital instincts - Gen Z. As they step into the workforce, these young undergrads are not just bringing their degrees; they’re carrying a toolkit of social media savviness, cultural fluency, and a keen sense of authenticity in marketing objectives. Gen Z marketers are challenging conventional strategies and pushing brands to connect in ways that resonate with today’s audiences.