A Line from Greenline

5 Reasons You Shouldn't Decrease Marketing Budgets During a Recession

The first thing to take a hit when a recession comes knocking is often the marketing budget. The common misconception to decrease marketing budgets when the money gets tight backfires in the long run, even for companies like Microsoft and Google. In reality, marketing should be one of your top priorities always, even (and especially!) in a recession.

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Bridget Deutz · Nov 22, 2022

5 Tips and Tricks for Creating Powerful Content

Creating content isn’t always easy. But like most things in marketing, when you get stuck, revert back to thinking about the fundamental goal of your efforts; connecting with your audience. This isn’t necessarily a how-to guide for great content, it’s more of an outline of the means to get there. After all, good content stands out so giving you a cookie-cutter formula would be kind of ironic.

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Bridget Deutz · Oct 14, 2022

The Rise + Importance of Video Content in 2023

Lights, Camera, Action! The time to develop your video strategy is now. Video is a huge element in the digital landscape today. 82% of the content created globally will be in the form of videos by 2023. Harnessing your video content to appeal to this audience requires you to keep up with the video trends we see today, as well as predict what’s coming next. Video content is its own unique art form, and trying new things is received with a warm welcome by the audience.

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Bridget Deutz · Sep 22, 2022

The Future of Marketing: Up Close & Personal

Personalization matters more than ever before. Consumers want to see personalization everywhere, not just in real-time interactions. Digital personalization is creating the best possible user experience both through the web and mobile interactions. McKinsey and Company did some research and they found that 71% of consumers expect companies to deliver personalized interactions.

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Bridget Deutz · Sep 2, 2022

Find the Best Marketing Partner for You: 8 Questions to Ask

Businesses need a solid marketing strategy in order to be successful. In-house marketing teams work well for some companies, but many choose to go the route of contracted marketing partners. In fact, 70% of businesses outsource their marketing efforts. Outsourcing your marketing with the right partner can help you establish the balance your sales and marketing teams need to do what they're best at, and be supported with great content, ads, social media, email marketing, and more.

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Bridget Deutz · Aug 22, 2022

Time is Money! 7 HubSpot Tools that Make Marketing More Efficient

“All your marketing tools and data are all under one roof. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.” - HubSpot

HubSpot is one of our favorite tools. No matter what stage your business is at, HubSpot will meet you there. The wide range of tools are designed to allow you to scale your brand seamlessly. HubSpot’s tools make life easier so you have more time to do what matters most, connect directly with clients.

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Bridget Deutz · Jul 7, 2022