PSA: email marketing isn’t dead! In fact, it’s as popular as ever. 72% of customers actually prefer email as their main channel for business communication. However, email has changed over the years. Staying up-to-date on email marketing trends is instrumental in executing this tactic well - and that is when it becomes the most effective strategy. Studies have shown that putting real time and effort into creating an effective email marketing strategy will translate directly into revenue. Email is actually 40% better at converting when compared to some social media channels. We’re going to walk you through the top email marketing tips and trends and everything your business should know.
If your business has a blog with great content, you want people to see it! Blogging is an impactful way to connect with customers and drive traffic to your website. Having a blog can also help your brand be seen by loads of new and potential customers. On average, companies that blog receive 55% more website visitors than those that don’t. In fact, 70% of consumers today learn about a company through articles - not ads.
Podcasts are an amazing way to expand your knowledge on an endless variety of topics. Podcasts have become a popular form of entertainment for many consumers as it’s an easy and affordable method. There are currently 2 million podcasts in the world and over 48 million episodes. As the popularity of podcasts continues to grow, so does the scope of topics that are spoken on. Most platforms like Spotify or Apple Podcasts have different genres of podcasts you can choose from. Within the business category, there is a large sum of marketing podcasts, specifically. We’ve compiled a list of our top 10 favorite marketing and creative podcasts, complete with specific episode recommendations to get you started - and inspired!
Refreshing your website content is important to your organization's success, as it helps your business grow and appeal to a wider audience. One aspect of your brand’s reputation is based on your web appearance and presence. Web design and layout itself account for 75% of the judgment of a brand’s overall credibility. When your website is outdated, it can actually hurt your search rankings and turn away seeking customers. Nobody wants that. So, how do you know it’s time to update your website content?