FOMO, we all get it sometimes. No one wants to miss out on what’s going on around them both in real life and on social media. Ephemeral content creatively capitalizes on this feeling. 56% of people are afraid of missing out on events, news, and other important status updates if they are away from their phones. It’s no coincidence that 51% of people visit social media more often than they did two years ago.
Texting is the latest buzz in the digital marketing world - quite literally. Many of us use it as our main form of communication, which makes it a naturally good platform for businesses to leverage. Text message marketing puts information right in front of the viewer, and catches their attention through direct notifications. In the US, over 6 billion text messages are sent and received every day, and on top of that, the average adult spends about 23 hours a week texting.
Experiential marketing is a tangible, fresh, and creative addition to basic marketing campaigns. Your audience will have the opportunity to interact with your brand and experience it in a way they may not otherwise be able to with traditional marketing. Plus, your business has the opportunity to create amazing experiences that build trust and loyalty with your current customers and entice future customers to learn more about your brand. Talk about memories.
The art and science of putting words on a page is one of the most important in the history of the world. Over the course of history, writing has proven itself worthy of recognition for its capability to fuel growth, incite emotions, and communicate to audiences of all sizes. Writing has played a vital role in nearly every aspect of history, at least that we know about - because it was recorded… I mean think about it, where would we be without writing and documentation?
The online world and the world of marketing meet at an intersection in digital marketing, but both of these worlds are constantly changing. This is, perhaps, just one reason why the fundamentals of digital and inbound marketing have taken such a strong root. No matter where you are with your marketing tactics and strategy, it can be overwhelming to stay up to date. We can help; here are our most valuable takeaways from the HubSpot Inbound Marketing certification. Let this serve as a launchpad for your marketing knowledge and ever-evolving digital strategy.
Instagram has grown by 1,400% in just the last five years, largely thanks to the personal experience the platform provides to its audience. Instagram stories offer unique features to create a more personal connection. The features make Instagram stories feel like a one on one interaction. Instagram stories are a great tool to show your followers why your brand is intriguing.