A Line from Greenline

CEO by Day, Influencer by Night: Elevating Your Personal Brand for Peak Influence

Let's be honest, we all influence people. From brunch recommendations to business tips, our words have weight. Social media has turned CEOs and employees into industry influencers, shaping how people see companies. It's all about building a brand called you. Whether you're a startup founder or a seasoned exec, how you present yourself digitally can take your business to new heights. And this isn't just a hunch; real companies have gone viral thanks to founders and employees creating killer content.

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Bridget Deutz · May 17, 2024

Laughing Out Loud: How to Use Humor in Marketing

Honestly, what's better than laughing so hard your belly hurts? Social media thrives on entertaining content. The numbers don't lie; 66% of social media experts believe that humor, much like the random silliness of Mad Libs, tops the charts. And that’s the power of humor in marketing, it’s no joke, just like the best game of Mad Libs you’ve ever played!

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Bridget Deutz · May 9, 2024

Swiping Right on Cross-Industry Insights

Imagine the business world as a gigantic dating app for industries, each profile flaunting its own unique personality. Marketers are the marketplace matchmakers, swiping right on industries that promise the perfect blend of compatibility and potential. Marketers have the power to discover hidden connections and untapped possibilities by exploring beyond their own industry bubble.

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Emily Pederson · May 1, 2024

Reality Remix: Phygital Marketing Takes Off

Phygital – it might sound like a fancy buzzword, but we’re going to take a wild guess and say it's already a part of your daily life. But what exactly is it? In simple terms, it's about enhancing physical experiences with digital elements or vice versa. Phygital - a combination of the words physical and digital - is a newer marketing term for combining physical and digital experiences.

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Bridget Deutz · Mar 19, 2024

AI Shenanigans: Trends and Updates

St. Patrick's day is almost here! For now, Chicago's Green River is stealing the show, but Artificial Intelligence (AI) is this year’s talk of the tech town amidst this yearly Irish spectacle. AI is better, but not perfect, at solving complex problems with greater accuracy thanks to its continuously expansive knowledge and enhanced problem-solving capabilities.

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Bridget Deutz · Mar 15, 2024

Design Mosaic: Piecing Together The Latest Trends

You're scrolling through your feed, and a blast from the past hits you – a pixel-perfect piece of art that screams '80s nostalgia, but it's sitting pretty on a cutting-edge website. Or just picture yourself wandering into an art gallery, like Meow Wolf, where everything flows and bends as if it's part of a dream, blending organic curves with geometric edges. It's not just design; it's an experience.

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Bridget Deutz · Mar 7, 2024