A Line from Greenline

UX Trends in 2025: Designing for Human-Centered Digital Experiences

In a world where digital interfaces have become our daily companions, the importance of user experience (UX) design has never been more evident. UX isn’t just about making platforms intuitive — it’s about designing digital experiences that resonate with human emotions, needs, and aspirations. This year promises a wave of innovation that blends technology with empathy, creating designs that truly put the user at the heart of the journey.

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Emily Pederson · Jan 15, 2025

Leveraging Video SEO: Boosting Engagement in 2025

In the fast-paced world of digital marketing, one thing remains constant: video content continues to dominate. As we approach 2025, it's clear that video isn't just king — it’s the entire kingdom. But with more brands producing videos than ever, simply hitting “upload” isn’t enough to stand out. Enter Video SEO, the game-changing strategy that ensures your videos don’t just exist — they thrive, captivate, and engage.

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Bridget Deutz · Jan 6, 2025

Making Your Marketing Mobile-Friendly

In today’s fast-paced, digitally connected world, your audience isn’t sitting at a desk—they’re scrolling through their phones on their commute, checking social apps during lunch breaks, and browsing websites from their couches. With mobile devices accounting for more than half of all web traffic, creating a mobile-friendly marketing strategy will put you on the road to success in 2025. 

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Emily Pederson · Dec 30, 2024

The Future of Interactive Website Content

Imagine landing on a website where the experience feels less like scrolling through static pages and more like stepping into a dynamic conversation. As technology continues to evolve, so does the way we engage with content online. The future of interactive website content is not just about keeping users on the page longer; it’s about creating immersive, personalized, and impactful digital journeys.

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Bridget Deutz · Nov 27, 2024

We’re All Friends Here: Why Brands are Embracing Casual Humor on Social

In today’s digital landscape, brands are increasingly swapping formal tones for casual humor on social media. From playful puns to witty memes, this shift isn’t just about staying relevant - it’s about forming genuine connections with audiences. Casual humor has become a tool for building rapport, humanizing brands, and fostering a sense of community. In a world with short attention spans, a good laugh might just be the secret sauce that helps brands stand out in the crowded online space. 

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Emily Pederson · Oct 30, 2024

GRWM to Market Your Product: Influencer Marketing in 2025

Influencer marketing is no longer about follower counts or glamorous photoshoots - it’s about trust. Today’s influencers are shaping conversations, driving authentic engagement, and tapping into niche communities in a way like never before. Whether it's a micro-influencer sharing a lifestyle “hack” or a viral influencer posing in a million-dollar campaign, brands are rethinking their strategies to harness the evolving power of influence and community.

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Bridget Deutz · Oct 25, 2024