A Line from Greenline

Emily Pederson

Emily Pederson
Emily joined Greenline Marketing in 2021. With more than 15 years of product development, marketing, sales and account management experience, Emily excels at leading teams to deliver on market demands and company goals. With experience in B2B, B2C, B2B2C, in-house and agency settings, Emily gets creative on getting attention from the right markets to drive sales for clients. When Emily isn’t managing client work she’s busy managing the schedules of her husband and three kids. If they aren’t folding laundry or in the kitchen handing out snacks, you can find Emily cheering her kids on at this season's sports, drinking a beer with friends on a patio, or packing for the family’s next adventure! Life is too short to have a bucket list - do it now because tomorrow isn’t a given. Traveling as a family or a couple not only adds to life’s moments but fills her soul.
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Recent Posts


How to Create a Compelling Brand Story in 2025

As we rapidly approach 2025, countless brands continue competing for the attention of digital audiences. Crafting a compelling brand story isn’t just a marketing tactic - it’s a survival strategy. A well-told brand story goes beyond selling products or services; it forges an emotional connection with your audience, builds trust, and transforms customers into lifelong advocates. Whether you're a startup finding your voice or an established brand looking to stay relevant, understanding the art of storytelling can set you apart. 

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Emily Pederson · Dec 5, 2024

Mastering Customer-Centric Marketing with Personalization

Consumers expect more than a one-size-fits-all experience—they crave unique interactions that speak directly to their needs, values, and preferences. Mastering customer-centric marketing with personalized strategies can be the key to building strong, lasting relationships and driving growth. As digital marketing trends continue to evolve, crafting content that resonates with individual customers helps brands stand out in the crowded market space.

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Emily Pederson · Nov 19, 2024

We’re All Friends Here: Why Brands are Embracing Casual Humor on Social

In today’s digital landscape, brands are increasingly swapping formal tones for casual humor on social media. From playful puns to witty memes, this shift isn’t just about staying relevant - it’s about forming genuine connections with audiences. Casual humor has become a tool for building rapport, humanizing brands, and fostering a sense of community. In a world with short attention spans, a good laugh might just be the secret sauce that helps brands stand out in the crowded online space. 

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Emily Pederson · Oct 30, 2024

Top 10 SEO Trends to Watch For in 2024

In this fast-paced digital world, staying ahead in your SEO strategies is like trying to hit a moving target. Maybe even while blindfolded. As we move forward in 2024, the landscape is shifting more rapidly than ever before. From AI-driven tactics to crucial link-building strategies, it’s becoming crucial to keep up with the moving times. Whether your goals are mastering video SEO, boosting local visibility, or prioritizing user experience, check out the top 10 SEO trends that will help you hit your mark in 2024.

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Emily Pederson · Oct 8, 2024

How to Leverage Data Analytics for Digital Marketing Success

Picture this: your brand has designed a magical tool that gives your marketing team insights into consumer preferences, industry predictions, and market trends. Sounds great! If only this magic tool existed. It does! And the best news: no magic needed – just data analytics

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Emily Pederson · Sep 19, 2024

Nectar of the Gods: Sweetening Your Strategy with Ancient Secrets

Imagine the roar of a crowd in a packed Athenian amphitheater, captivated by tales of gods and heroes. These myths weren't just stories; they were cultural forces that shaped lives. Fast-forward thousands of years and these ancient tales are still whispering secrets to creatives and brands worldwide.

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Emily Pederson · Jun 20, 2024