A Line from Greenline

Emily Pederson

Emily Pederson
Emily joined Greenline Marketing in 2021. With more than 15 years of product development, marketing, sales and account management experience, Emily excels at leading teams to deliver on market demands and company goals. With experience in B2B, B2C, B2B2C, in-house and agency settings, Emily gets creative on getting attention from the right markets to drive sales for clients. When Emily isn’t managing client work she’s busy managing the schedules of her husband and three kids. If they aren’t folding laundry or in the kitchen handing out snacks, you can find Emily cheering her kids on at this season's sports, drinking a beer with friends on a patio, or packing for the family’s next adventure! Life is too short to have a bucket list - do it now because tomorrow isn’t a given. Traveling as a family or a couple not only adds to life’s moments but fills her soul.
Find me on:

Recent Posts

Swiping Right on Cross-Industry Insights

Imagine the business world as a gigantic dating app for industries, each profile flaunting its own unique personality. Marketers are the marketplace matchmakers, swiping right on industries that promise the perfect blend of compatibility and potential. Marketers have the power to discover hidden connections and untapped possibilities by exploring beyond their own industry bubble.

Read More →
Emily Pederson · May 1, 2024

Buzzworthy Chats: The Core of Engaging Brand Communities

As the beautiful weather of spring 2024 arrives, it’s clear that the secret to a flourishing brand isn't just in planting seeds; it’s in nurturing your very own buzzing garden of conversations. Don’t just take our word for it; 9 out of 10 social media green thumbs agree: a thriving online community is like a sun-soaked garden party where everyone wants an invite. The headcount isn’t the priority, it’s about naturally infusing every interaction with love.

Read More →
Emily Pederson · Apr 2, 2024

Branding Client Feature: INDY Foundation

We take pride in being active in the Central MN communities where we live, work, and spend our free time. Both Emily and I volunteer with various organizations, sit on local boards and committees, and attend events that support the people, businesses, and initiatives that are meaningful to us. Kayla Keenan from INDY reached out after a friend recommended her to us, and we’re thrilled to partner with The INDY Foundation as a client.

Read More →
Emily Pederson · Dec 31, 2023

Influencers, Press, and Relationships: Your Digital PR Power Trio

Every marketer dreams of basking in the limelight, but the struggle to boost exposure extends beyond content marketing - it's a Public Relations (PR) challenge. Almost every marketer has struggled with finding ways to enhance visibility. Overcoming this hurdle requires a strategic approach; this is where the digital PR power trio comes into play: influencers, press, and relationships. By leveraging the collective strength of these elements, marketers can creatively address exposure challenges and make a lasting impact.

Read More →
Emily Pederson · Dec 28, 2023

How to Include Video Marketing on a Small Budget

Mastering video marketing on a budget is one of the smartest things you can do as an up-and-coming marketer. You may have heard content is king, but video stands out as real royalty. In 2023, online video accounted for 82.5% of all web traffic. Video is capable of capturing attention and driving engagement like no other. While you might associate great video campaigns with million-dollar budgets, that’s not always the case. The reality is that a compelling video marketing strategy is within reach, regardless of where your budgets are at. Integrating video into your strategic plan without breaking the bank is all about being savvy with your resources.

Read More →
Emily Pederson · Dec 11, 2023

Let’s Get Creative: Unleash Your Potential With Better Brainstorming

The process of brainstorming, when done right, is a goldmine filled with creative gems. Purposeful and fresh approaches to your audiences’ problems unearth groundbreaking ideas. Brainstorming isn’t just about meeting in conference rooms or jumping on a Zoom call, waiting for that lightbulb moment to appear - there’s a whole lot more to it if done well…

Read More →
Emily Pederson · Nov 22, 2023