From target audience to brand niche, areas of practice, and menus of services, every business has its differentiators that help them stand out amongst its competitors and appeal to its target audience. As competition heats up in almost every industry, business owners need to stay on top of emerging trends that can separate them from the competition and ensure success each and every year.
According to The Motley Fool, “More than half of all Americans (52%) spend more money in the summer than they do during cooler parts of the year”. But how do we intrigue and draw in said spending consumers? Using your current marketing strategies and infusing them with a few hints of summer vibes, you'll put your best foot forward. Here are a few ways your business can step into summer with purpose.
Clubhouse is a new social platform that launched in March of 2020. This newly introduced platform began as a relatively small community, but now has around 2 million active weekly users, talk about growth! It was originally created to ‘allow people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting people around the world’.
A new way of marketing
Since Snapchat entered the scene in September 2011, social media has never been the same. Over these last 10 years, all other prominent platforms have adapted their own version of Snapchat’s “Stories;” including Instagram, Twitter, Facebook, LinkedIn, and even Pinterest too. The stories feature has impacted the way marketers approach their marketing practices and consumers' social media habits too. Let’s take a look into what exactly is happening on our social media platforms’ Stories, Reels, and Fleets.
If you've been on social media at all the last few days - you've seen the Bernie Sanders meme, right? Well, in light of that - and in 2021 trends as a whole - I wanted to take a moment to address memes and answer the age-old (ok, couple years old) question: Memes in Marketing?
Yes, you can (and in some cases, should) use memes in your marketing content strategy. Though memes may seem to be a strange niche way for teens and millennials to communicate through their shared understanding and sense of humor, they actually hold deep social and cultural connotations. Because of this, they are a type of content brimming with opportunity for customer engagement and brand humanization.
In a world of social distancing, social media, and remote work, it can be easy to forget there’s a whole lot more world out there. Though the average American spends 6.3 hours online each day, statistics show online marketing does not always have the same impact as physical marketing materials.