A Line from Greenline

The first thing to take a hit when a recession comes knocking is often the marketing budget. The common misconception to decrease marketing budgets when the money gets tight backfires in the long run, even for companies like Microsoft and Google. In reality, marketing should be one of your top priorities always, even (and especially!) in a recession.

If you’re reading this right now, there’s over a 55% chance that you’re doing so on a mobile device. Enhancing your audience’s digital experience by optimizing for mobile elevates their engagement. Responsive design focuses on making sure that your audience can access everything smoothly on their mobile devices. Your website, as well as other platforms, won’t see a lot of success if it’s not optimized for mobile. So make sure all of the buttons, text, images, pages and all other elements are cohesive.

Personalization matters more than ever before. Consumers want to see personalization everywhere, not just in real-time interactions. Digital personalization is creating the best possible user experience both through the web and mobile interactions. McKinsey and Company did some research and they found that 71% of consumers expect companies to deliver personalized interactions.

Texting is the latest buzz in the digital marketing world - quite literally. Many of us use it as our main form of communication, which makes it a naturally good platform for businesses to leverage. Text message marketing puts information right in front of the viewer, and catches their attention through direct notifications. In the US, over 6 billion text messages are sent and received every day, and on top of that, the average adult spends about 23 hours a week texting.

From target audience to brand niche, areas of practice, and menus of services, every business has its differentiators that help them stand out amongst its competitors and appeal to its target audience. As competition heats up in almost every industry, business owners need to stay on top of emerging trends that can separate them from the competition and ensure success each and every year.

Podcasts are an amazing way to expand your knowledge on an endless variety of topics. Podcasts have become a popular form of entertainment for many consumers as it’s an easy and affordable method. There are currently 2 million podcasts in the world and over 48 million episodes. As the popularity of podcasts continues to grow, so does the scope of topics that are spoken on. Most platforms like Spotify or Apple Podcasts have different genres of podcasts you can choose from. Within the business category, there is a large sum of marketing podcasts, specifically. We’ve compiled a list of our top 10 favorite marketing and creative podcasts, complete with specific episode recommendations to get you started - and inspired!