A Line from Greenline

The marketing landscape is changing, and the force behind this shift is a new generation with fresh perspectives and digital instincts - Gen Z. As they step into the workforce, these young undergrads are not just bringing their degrees; they’re carrying a toolkit of social media savviness, cultural fluency, and a keen sense of authenticity in marketing objectives. Gen Z marketers are challenging conventional strategies and pushing brands to connect in ways that resonate with today’s audiences.

Like many of our agency partners, Greenline Marketing white-labels for “Agency Partner” - so we are a true extension of their team. As agreed upon in our NDA and non-compete for agency support, we won’t share the name of this Agency Partner or their clients, but are happy to explain more about the work we do and how we partner with other agencies to offer marketing support and HubSpot contracting services.

Just as the name says, we’ll manage the different pieces of your digital marketing. Typically when a client hires us for their marketing management, they’ve already put a plan or marketing strategy together, and they just want our time and expertise for the creating and doing. Below are the various digital marketing efforts we offer management of. You can choose one or all of them based on your needs, and we’ll take care of the rest.

The first thing to take a hit when a recession comes knocking is often the marketing budget. The common misconception to decrease marketing budgets when the money gets tight backfires in the long run, even for companies like Microsoft and Google. In reality, marketing should be one of your top priorities always, even (and especially!) in a recession.

If you’re reading this right now, there’s over a 55% chance that you’re doing so on a mobile device. Enhancing your audience’s digital experience by optimizing for mobile elevates their engagement. Responsive design focuses on making sure that your audience can access everything smoothly on their mobile devices. Your website, as well as other platforms, won’t see a lot of success if it’s not optimized for mobile. So make sure all of the buttons, text, images, pages and all other elements are cohesive.

Personalization matters more than ever before. Consumers want to see personalization everywhere, not just in real-time interactions. Digital personalization is creating the best possible user experience both through the web and mobile interactions. McKinsey and Company did some research and they found that 71% of consumers expect companies to deliver personalized interactions.