A Line from Greenline

Texting is the latest buzz in the digital marketing world - quite literally. Many of us use it as our main form of communication, which makes it a naturally good platform for businesses to leverage. Text message marketing puts information right in front of the viewer, and catches their attention through direct notifications. In the US, over 6 billion text messages are sent and received every day, and on top of that, the average adult spends about 23 hours a week texting.

From target audience to brand niche, areas of practice, and menus of services, every business has its differentiators that help them stand out amongst its competitors and appeal to its target audience. As competition heats up in almost every industry, business owners need to stay on top of emerging trends that can separate them from the competition and ensure success each and every year.

Podcasts are an amazing way to expand your knowledge on an endless variety of topics. Podcasts have become a popular form of entertainment for many consumers as it’s an easy and affordable method. There are currently 2 million podcasts in the world and over 48 million episodes. As the popularity of podcasts continues to grow, so does the scope of topics that are spoken on. Most platforms like Spotify or Apple Podcasts have different genres of podcasts you can choose from. Within the business category, there is a large sum of marketing podcasts, specifically. We’ve compiled a list of our top 10 favorite marketing and creative podcasts, complete with specific episode recommendations to get you started - and inspired! 

According to The Motley Fool, “More than half of all Americans (52%) spend more money in the summer than they do during cooler parts of the year”. But how do we intrigue and draw in said spending consumers? Using your current marketing strategies and infusing them with a few hints of summer vibes, you'll put your best foot forward. Here are a few ways your business can step into summer with purpose.

Clubhouse is a new social platform that launched in March of 2020. This newly introduced platform began as a relatively small community, but now has around 2 million active weekly users, talk about growth! It was originally created to ‘allow people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting people around the world’. 

A new way of marketing 

Since Snapchat entered the scene in September 2011, social media has never been the same. Over these last 10 years, all other prominent platforms have adapted their own version of Snapchat’s  “Stories;” including Instagram, Twitter, Facebook, LinkedIn, and even Pinterest too. The stories feature has impacted the way marketers approach their marketing practices and consumers' social media habits too. Let’s take a look into what exactly is happening on our social media platforms’ Stories, Reels, and Fleets.