Marketing Trends to Budget for in 2022
From target audience to brand niche, areas of practice, and menus of services, every business has its differentiators that help them stand out amongst its competitors and appeal to its target audience. As competition heats up in almost every industry, business owners need to stay on top of emerging trends that can separate them from the competition and ensure success each and every year.
Top 10 Marketing & Creative Podcasts to Listen To
Podcasts are an amazing way to expand your knowledge on an endless variety of topics. Podcasts have become a popular form of entertainment for many consumers as it’s an easy and affordable method. There are currently 2 million podcasts in the world and over 48 million episodes. As the popularity of podcasts continues to grow, so does the scope of topics that are spoken on. Most platforms like Spotify or Apple Podcasts have different genres of podcasts you can choose from. Within the business category, there is a large sum of marketing podcasts, specifically. We’ve compiled a list of our top 10 favorite marketing and creative podcasts, complete with specific episode recommendations to get you started - and inspired!
Summer Is in Full Swing – What Does That Mean for Your Business?
According to The Motley Fool, “More than half of all Americans (52%) spend more money in the summer than they do during cooler parts of the year”. But how do we intrigue and draw in said spending consumers? Using your current marketing strategies and infusing them with a few hints of summer vibes, you'll put your best foot forward. Here are a few ways your business can step into summer with purpose.
Using Clubhouse in Your Social Media Marketing Strategy
Clubhouse is a new social platform that launched in March of 2020. This newly introduced platform began as a relatively small community, but now has around 2 million active weekly users, talk about growth! It was originally created to ‘allow people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting people around the world’.
Marketing in 2021: TikTok vs Reels vs Stories vs Fleets
A new way of marketing
Since Snapchat entered the scene in September 2011, social media has never been the same. Over these last 10 years, all other prominent platforms have adapted their own version of Snapchat’s “Stories;” including Instagram, Twitter, Facebook, LinkedIn, and even Pinterest too. The stories feature has impacted the way marketers approach their marketing practices and consumers' social media habits too. Let’s take a look into what exactly is happening on our social media platforms’ Stories, Reels, and Fleets.
Memes: Their History & How to Use Them in Your Marketing
If you've been on social media at all the last few days - you've seen the Bernie Sanders meme, right? Well, in light of that - and in 2021 trends as a whole - I wanted to take a moment to address memes and answer the age-old (ok, couple years old) question: Memes in Marketing?
Yes, you can (and in some cases, should) use memes in your marketing content strategy. Though memes may seem to be a strange niche way for teens and millennials to communicate through their shared understanding and sense of humor, they actually hold deep social and cultural connotations. Because of this, they are a type of content brimming with opportunity for customer engagement and brand humanization.