A Line from Greenline

In the world of marketing strategy, there is a long list of tactics your business can leverage to increase sales, ROI, and see growth. Choosing the right ‘recipe’ can take some serious work; we’re talking buyer persona development, website content, social media, email marketing, blogging, video marketing, account-based marketing … and the list goes on! Many of these have a place within larger marketing practices, like inbound marketing. But it’s more than just a collection of various marketing efforts, and can often be best understood when compared to outbound marketing.

Social media is a great way for any and all brands to connect and engage with customers. Globally, there are over 3.6 billion people that use social media and that number is expected to grow to about 4.41 billion in 2025. Social media offers an infinite amount of opportunities for your brand to connect with customers. 

Knowing who your buyer personas are and what they’re looking for can help you target the right audience, send out the right content, and communicate in the most effective way possible. When you have well-researched and developed buyer persona profiles to reference, your brand can leverage the information to create a more personalized experience for current and potential customers. Buyers are 48% more likely to consider providers that personalize their marketing efforts to address their specific business issues. Not only is knowing your buyer important to customers, but also for your business. In fact, 93% of companies that exceed their lead and revenue goals segment their overall database by buyer personas. 

Instagram is a great platform for sharing video and photo content with your followers. It offers you an opportunity to further connect with customers, current and potential. Since its April 2012 launch, Instagram has continued to grow. Over a billion people from all over the world use Instagram every month. There are about 140 million users from the US and that number is growing every day. The average user is on the platform for about 30 minutes every day. That’s the perfect amount of time for your business to get its name out there, build connections, and hopefully, gain more followers. That’s why what sort of content you post on your business Instagram account matters! Not only does the content and its design matter, but having an Instagram theme.

Just when we feel like we have a grasp on things, the world continues to change, evolve, and grow. And Marketing, it seems, changes as fast as anything! Think of this blog as a quick refresher or guide to the top marketing terms you should know in order to help your business grow and succeed. 

Refreshing your website content is important to your organization's success, as it helps your business grow and appeal to a wider audience. One aspect of your brand’s reputation is based on your web appearance and presence. Web design and layout itself account for 75% of the judgment of a brand’s overall credibility. When your website is outdated, it can actually hurt your search rankings and turn away seeking customers. Nobody wants that. So, how do you know it’s time to update your website content?