If you’ve been keeping up with our AI series, you’ve probably put together that by leveraging the power of artificial intelligence, marketers can now deliver highly personalized and targeted content. Over 31% of marketers say the top success story they see with AI is getting a better understanding of the customer.
Data analysis turns raw data into meaningful and actionable insights. Over 59% of executives strongly believe artificial intelligence applications will improve big data in their companies. Their excitement stems from the recent advancement in AI, which automates data processing, patterns, and prediction. By saving time recording, professionals can dive into studying the results. AI is the fairy godmother of data analysis. Turning the pumpkin, full of seeds of data, into a valuable knowledge carriage, ready to bring your strategic initiatives to the castle and beyond.
AI opens new doors into how we use data so that we can interpret audience behavior. Conventional marketing research is taken to the next level with AI’s lightning-fast data processing, predictive analytics, and sentiment analysis. But it’s not just about data; it's about equipping businesses with the power to anticipate trends, understand sentiments, and make informed decisions. This fusion of technology and human intelligence opens avenues for deeper insights, ultimately contributing to the overall success of a company's strategies.
Artificial Intelligence seems to be on the tip of every marketer's tongue these days. Marketers are constantly on the lookout for innovative ways to educate audiences, attract customers, and hit their goals. Incorporating AI into your marketing strategy can help you automate tasks, increase efficiency, and spark creativity. Anything from creating blog content to sending out emails can be streamlined by leveraging AI in your strategy. In fact, over 70% of high-performing marketers have a fully defined AI strategy.
The power of artificial intelligence has taken email marketing to new heights, making AI-powered emails every marketer’s trusty sidekick when it comes to generating leads and converting audiences. AI email marketing tools are emerging as a secret weapon to save time, optimize strategies, and achieve goals. By tapping into the potential of AI, marketers can deliver hyper-personalized and targeted content to each unique recipient.
Good video is a lot of work to produce, even for the most experienced Hollywood directors. By 2030, Gartner predicts that a major blockbuster film will be released with 90% of the film generated by AI, from text to video. Artificial intelligence (AI) has significantly improved video creation, analysis, understanding, and streaming. Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't a pro or are short on time and budget. Nonetheless, over 86% of marketing professionals use video as a marketing tool. AI's integration into video applications enhances how we interact with and enjoy video content. AI-generated videos are created using algorithms that analyze text, images, and audio to produce a video output. Traditional videos that require extensive manual input, AI-generated videos streamline the process.