A Line from Greenline

Your influence as an industry thought leader relies on your ability to keep discovering. To maintain a certain level of expertise, we know it’s imperative to stay up to date with current trends and trending topics by learning more about your industry, the state of the industry’s market, and really - the world in general. All of this information can help you (and thus your sales and marketing strategy) not only stay fresh but also spark new ideas.

Taking care of yourself goes beyond a facial and massage. Whether it’s for work or personal reasons, most of us spend a lot of time on our computers and other devices. With all of the time that we spend digitally creating, communicating, and consuming content comes an endless pile of data. Set aside some time to get yourself and your digital devices organized and refreshed.

Short form video opens new doors for digital marketers. In 2023, Social ads, particularly short-form videos, are predicted to generate more ad revenue than any other platform. The duration of short form videos gets straight to the point. Studies show that social media video content under 60 seconds retains 60% of the audience by the end. This percentage increases to 80% when the length is 30 seconds. Stand out against the sea of content by engaging your audience with short-form videos.

It’s human nature to compare, analyze, and spend time thinking about our options before making a purchasing decision. On average, 74.6% of B2B businesses take 4 months to close a sale with a new lead, with almost half of them taking 7 months or more. To keep your audience engaged throughout the entire buying process, your lead nurturing efforts should be both continuous and personalized.

Instagram reports that more than 200 million people view their Explore Page daily. The Explore Page is inbound marketing at its finest. Instagrammers head to the Explore Page for personalized content from accounts they don't follow. The Explore Page is all about discovering new content, making it the ideal location to gain more exposure.

Collaboration between your team is fundamental for productivity, efficiency, and communication. Today highly collaborative work environments are more likely to improve return on investment (ROI) and increase productivity because they encourage engagement and foster shared goals. Work productivity improves work efficiency. When employees are given better tools, they tend to produce more efficient work.