A Line from Greenline

In today’s fast-paced digital world, keeping up with your audience can feel like a never-ending race. But what if you could be in multiple places simultaneously, delivering the right message to the right person at the right time? Enter marketing automation, the ultimate time-saver for businesses looking to scale without breaking a sweat or the bank

Consumer data has been called “new oil” for almost two decades. When this term was declared, the purpose was to describe data as something that had to be refined and processed to become useful, as its natural form was not powerful enough on its own. However, industry experts have stepped away from this term because many businesses got the wrong idea. Consumer data is not just a resource to be mass-extracted and abused. It is much more valuable and sensitive than that. 

A little bit of sugar, a little bit of spice. Any good meal needs the perfect balance of ingredients, a reliable cookbook, and a bake time that is just right. Your content marketing strategy is not much different. With many competing chefs, your content recipe must keep your audience coming back for seconds. This demands a sound strategy. Regardless of your brand’s business goals or preferred channels, your content should always be a reflection of your brand and your target audience. A good cook creates dishes that satisfy and excite the taste buds of its customers. A good content marketer creates digital content that engages and excites the eyes of its audience. 

Imagine you’re building a brand new house. Instead of bricks, wood, or nails, you use social media, SEO, and email marketing tools. Maybe it’s not a house, but it is definitely digital marketing. You must still lay a strong foundation, or it can all come tumbling down. Switch out the concrete for your audience, as they should be the core of a solid digital marketing strategy. Building an entire house may seem daunting, but we’re here to prove that creating a successful digital marketing strategy across multiple platforms isn’t as overwhelming as it seems.

Roll out the red carpet! Are you ready for the silver screen? Or maybe a phone or computer screen? Welcome to the world of video marketing - a dynamic force in the digital marketing landscape. By creating video content, your audience is able to see your brand’s true identity, the natural, human people behind the typical static social media content your brand produces. Check out our best tips for your video marketing endeavors and hop on this show-stopping digital trend because critics say it’s here to stay. 

Email marketing in 2024. Some say it’s outdated, but the statistics say it’s here to stay. Over 87% of marketers use at least one form of email marketing to administer their content to their audience. The real question is, is that audience engaging with the message?