Knowing who your buyer personas are and what they’re looking for can help you target the right audience, send out the right content, and communicate in the most effective way possible. When you have well-researched and developed buyer persona profiles to reference, your brand can leverage the information to create a more personalized experience for current and potential customers. Buyers are 48% more likely to consider providers that personalize their marketing efforts to address their specific business issues. Not only is knowing your buyer important to customers, but also for your business. In fact, 93% of companies that exceed their lead and revenue goals segment their overall database by buyer personas.
Having a great website can make a big difference and is extremely important for your business’s success, especially in 2021. If you have a website for your business, that’s a great first step. But, how do you know if your website is set up for success and, well, great?
It doesn’t take long for a consumer to decide if your website is worth looking at or not. In fact, 75% of consumers base their opinions of a brand or business solely on the website alone. Visitors only need about 10 seconds, to get an overall impression from a website. The main aspects that make up a great website are design, load time, relevant content, and strong optimization.
Swiss psychologist Carl Jung theorized that humans use symbolism to simplify and more easily understand complex concepts. He defined a set of twelve Archetypes, or personality profiles, that people use as symbols to understand one another and the things around them in the world.
If you read our blog on Persona Based Marketing, you’ll remember we mentioned Account Based Marketing (ABM). This blog will dive headfirst into the benefits and drawbacks of account-based marketing strategy, what it is, insights, and more.
There are many ways to approach your marketing strategy. It can be difficult to know which strategic method fits you and your company best… but what about a marketing strategy that prioritizes the customer? Isn’t that what inbound marketing - and great marketing - is all about in the first place? The answer is YES; hear us out...
When Kobe Bryant died, a friend told me his mom read the sad news on Facebook, he discovered it on Instagram, his eldest daughter on Snapchat, and his youngest son on TikTok. It really got me thinking about how each generation uses social media based on their interests, preferences, and demographics. So, I wrote this blog to explore the various social media platforms that each American generation prefers to use, and the purposes for which they use them.