A Line from Greenline

A deep understanding of human behavior lies at the heart of every successful marketing campaign. The best marketers are tuned into their audience. They connect with people on a deeper level, tap into their motivations, and influence actions by leveraging the power of behavioral science. Let’s unravel the complex nature of why we make the choices we do.

Geographic segmentation is your magnifying glass into your audience. Using geographic segmentation elevates your marketing tool kit so you can create an exceptional customer experience. Think of your local radio station, broadcasting music - and relevant content - that caters to the tastes of the local listeners, this is geographic segmentation. Marketing to segments based on their location, city, or even the area’s quirky characteristics opens the door for you to personalize your marketing. Localized marketing is a great tool for engagement and relationship building.

Segmenting your audience provides the perfect opportunity to create a more personal relationship with them. When you get to know your current and potential clients through the data they share with you, you can identify the shared characteristics of specific audience groups. This sets the stage to present unique offerings that appeal directly to them.

Knowing who your buyer personas are and what they’re looking for can help you target the right audience, send out the right content, and communicate in the most effective way possible. When you have well-researched and developed buyer persona profiles to reference, your brand can leverage the information to create a more personalized experience for current and potential customers. Buyers are 48% more likely to consider providers that personalize their marketing efforts to address their specific business issues. Not only is knowing your buyer important to customers, but also for your business. In fact, 93% of companies that exceed their lead and revenue goals segment their overall database by buyer personas. 

Having a great website can make a big difference and is extremely important for your business’s success, especially in 2021. If you have a website for your business, that’s a great first step. But, how do you know if your website is set up for success and, well, great? 

It doesn’t take long for a consumer to decide if your website is worth looking at or not. In fact, 75% of consumers base their opinions of a brand or business solely on the website alone. Visitors only need about 10 seconds, to get an overall impression from a website. The main aspects that make up a great website are design, load time, relevant content, and strong optimization. 

Swiss psychologist Carl Jung theorized that humans use symbolism to simplify and more easily understand complex concepts. He defined a set of twelve Archetypes, or personality profiles, that people use as symbols to understand one another and the things around them in the world.