A Line from Greenline

If you read our blog on Persona Based Marketing, you’ll remember we mentioned Account Based Marketing (ABM). This blog will dive headfirst into the benefits and drawbacks of account-based marketing strategy, what it is, insights, and more. 

There are many ways to approach your marketing strategy. It can be difficult to know which strategic method fits you and your company best… but what about a marketing strategy that prioritizes the customer? Isn’t that what inbound marketing - and great marketing -  is all about in the first place? The answer is YES; hear us out...

When Kobe Bryant died, a friend told me his mom read the sad news on Facebook, he discovered it on Instagram, his eldest daughter on Snapchat, and his youngest son on TikTok. It really got me thinking about how each generation uses social media based on their interests, preferences, and demographics. So, I wrote this blog to explore the various social media platforms that each American generation prefers to use, and the purposes for which they use them.

It’s no secret that LinkedIn is a business tool utilized by a variety of businesses, from small startups to large corporations and everything in between. Navigating the world of LinkedIn can be daunting nonetheless, but there are methods to help you make the impact you desire, no matter what stage your business is in. 

Alright, so we’ve covered how to come up with a thorough and strategic email strategy and what a great subject line looks like...but where do you go from there? You’ve mapped out an exciting plan, but without an email list, there will be no one to receive the emails!

Did you know research shows for every $1 you spend on email marketing, you can expect an average return of $42? But you can’t expect that ROI if your customers aren’t intrigued enough to open the email in the first place. That’s where email subject lines come into play. Subject lines play a big role in the success of your email marketing campaigns.