A Line from Greenline

5 Lead Nurturing Approaches to Boost your Inbound Strategy

It’s human nature to compare, analyze, and spend time thinking about our options before making a purchasing decision. On average, 74.6% of B2B businesses take 4 months to close a sale with a new lead, with almost half of them taking 7 months or more. To keep your audience engaged throughout the entire buying process, your lead nurturing efforts should be both continuous and personalized.

Read More →
Bridget Deutz · Jan 12, 2023

Elevating your Marketing by Prioritizing an Omnichannel Experience

A cohesive experience determines how your audience views and interacts with your company. Companies with omnichannel strategies retain 89% of their customers. An omnichannel strategy improves the website, mobile, and in-person experience for your audience and provides engaging pipelines for your audience.

Read More →
Bridget Deutz · Dec 21, 2022

6 Marketing Metrics for Planning Your 2023 Strategy

Digital Marketing has the potential to reach a large audience. Keeping up with the trends of today’s digital landscape can help you better serve your audience and prioritize your efforts. These 6 metrics will not only help you generate and nurture leads but also uncover how you can elevate the buyer’s journey for your audience.

Read More →
Bridget Deutz · Dec 12, 2022

4 Elements of Inbound Marketing that Pair Well with Event Marketing

Events are a win-win for you and your audience. Improving the lives of your audience through your business is the heart of inbound marketing and a successful event. The inbound methodology describes what the goals of all your marketing efforts should be. It’s important to pay extra attention to these elements in your event marketing because events have the capability to uniquely elevate the experience of your company through educating, inspiring, and entertaining the audience in a way that brings people together.

Read More →
Bridget Deutz · Dec 1, 2022

Voice Search is the New Black: Here's What You Need to Know

Welcome to the world of the digital assistant. Voice search has been around for quite a while now, but with the enhancements that voice assistants like Siri, Alexa, and Google now encompass, the digital landscape is growing at top speed. 72 percent of people with a voice-activated speaker say voice search has become a day-to-day activity. Voice search is changing the way that people find (and interact) with brands - which means it changes what the SEO landscape looks like for your content marketing.

Read More →
Bridget Deutz · Nov 17, 2022

4 Tips for Leveraging User-Generated Content

We all love real content from real people. Seeing products in action, real-life users sharing experiences, and authentic experiences make a huge difference when we’re considering making a purchase. This style of content is called user-generated content, also known as UGC. It’s the content, videos, images, reviews, etc. we see that is created by consumers rather than the brands who are sharing it. You can learn more about the basics of UGC in this blog.

Read More →
Bridget Deutz · Nov 7, 2022