A Line from Greenline

Email Marketing Series - #6: Email Marketing Reporting + Analysis

We’ve gone over the basics of how to create a marketing strategy, email subject lines, email list creation, email marketing call-to-actions, and images and video in emails. Now it’s time to address how to assess the success of an email marketing strategy.

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Bridget Deutz · Jun 22, 2020

Email Marketing Series - #5: Image + Video in Email Marketing

We’ve covered a variety of different aspects in our email marketing series - here’s a quick reference list:

  1. Email Marketing Strategy
  2. Email Subject Lines
  3. Email Marketing List Creation
  4. Effective Email Marketing CTAs

Now it’s time to get into the nitty-gritty. Email marketing is a tried and true way of providing a specific message to your audience, but you won’t get very far if your email contains ONLY text. 65% of your audience are visual learners...you can’t disregard the benefits of using photos and videos in your email marketing tactics. 

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Bridget Deutz · Jun 4, 2020

Email Marketing Series - #4: 9 Tips for Effective Email Marketing CTAs

Having impactful call to actions (CTAs) in your emails creates an opportunity for readers to engage with your content and take a suggested next step. A CTA is some sort of content - typically a button - intended to get viewers to perform a certain action that logically follows the email content, such as “Learn More” or “Download Now”.

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Bridget Deutz · May 27, 2020

Email Marketing Series - #3: Email Marketing List Creation

Alright, so we’ve covered how to come up with a thorough and strategic email strategy and what a great subject line looks like...but where do you go from there? You’ve mapped out an exciting plan, but without an email list, there will be no one to receive the emails!

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Bridget Deutz · May 21, 2020

Email Marketing Series - #2: Email Subject Lines

Did you know research shows for every $1 you spend on email marketing, you can expect an average return of $42? But you can’t expect that ROI if your customers aren’t intrigued enough to open the email in the first place. That’s where email subject lines come into play. Subject lines play a big role in the success of your email marketing campaigns.

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Bridget Deutz · May 13, 2020

Email Marketing Series - #1: Email Marketing Strategy

In 2023, it’s projected there will be 4.3 billion email users. Email marketing is a tried and true way to engage with your customers and get them the information they want. A well-thought email marketing campaign can be successful for many reasons. Some of those reasons include: 1) email has a larger reach than most marketing tactics, 2) it delivers your message to your intended audience, and 3) it’s a preferred way of communication in terms of marketing. 

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Bridget Deutz · May 5, 2020