Experiential marketing is a tangible, fresh, and creative addition to basic marketing campaigns. Your audience will have the opportunity to interact with your brand and experience it in a way they may not otherwise be able to with traditional marketing. Plus, your business has the opportunity to create amazing experiences that build trust and loyalty with your current customers and entice future customers to learn more about your brand. Talk about memories.
The online world and the world of marketing meet at an intersection in digital marketing, but both of these worlds are constantly changing. This is, perhaps, just one reason why the fundamentals of digital and inbound marketing have taken such a strong root. No matter where you are with your marketing tactics and strategy, it can be overwhelming to stay up to date. We can help; here are our most valuable takeaways from the HubSpot Inbound Marketing certification. Let this serve as a launchpad for your marketing knowledge and ever-evolving digital strategy.
In 2022, there is one largely consistent theme: people are looking for a much more personal connection with brands. Plain and simple. Don’t worry - you don’t need to burn your current marketing strategy to the ground, just take a step back and look for opportunities to innovate and leverage the way you engage and interact with customers (both current and prospective).
Lead generation is one of the most commonly used phrases in the marketing world. But what is it and how can it bring more success to your business? Lead generation is a marketing art form that enables businesses to attract clients in a way that allows for strong relationships. As Kevin Michael Geary put it,
A new year brings the excitement of a fresh start, a clean slate, and a clear vision. Somewhere among the lists of resolutions for learning, loving, and losing weight (I mean, I’m just guessing) - I’d venture to guess themes of balance can be found on your list, too.
But what about your digital marketing strategy? Is balance found there?
There are just some things you don’t trust yourself to do. I’m not talking about the bathroom tile or changing a faucet. I’m talking about the ‘bigger’ things … You go to a dentist to get your teeth pulled. You bring your favorite wool sweater to a dry cleaner to get it clean. You hire a caterer when you have a large crowd to feed.
So, when it comes to marketing, why are we quick to settle for sub-par and satisfactory? I'm here to tell you it's OK to resist the urge to "handle marketing internally", "figure it out as you go", or "work on it when you have time" - all justifications for putting marketing on the back burner.