A Line from Greenline

Buzzworthy Chats: The Core of Engaging Brand Communities

As the beautiful weather of spring 2024 arrives, it’s clear that the secret to a flourishing brand isn't just in planting seeds; it’s in nurturing your very own buzzing garden of conversations. Don’t just take our word for it; 9 out of 10 social media green thumbs agree: a thriving online community is like a sun-soaked garden party where everyone wants an invite. The headcount isn’t the priority, it’s about naturally infusing every interaction with love.

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Emily Pederson · Apr 2, 2024

Data Dynamos: Creating Mamma Mia Moments with B2B Research

B2B marketing can sometimes feel awkward and out of sync, like stepping onto the disco floor with two left feet. But by channeling some ABBA-inspired energy, you can transform your B2B research into a sequence of strategic moves that dazzle. Remixing ABBA’s timeless classics into a playlist for B2B market research success is where data meets disco, where insights light up your strategy.

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Bridget Deutz · Mar 28, 2024

Digital Storytelling: Crafting Compelling Narratives in a Digital World

Once upon a time in the not-so-far-away digital land of stories, marketers began weaving narratives to connect with their audience through their screens. Storytelling lets you infuse authenticity into your messages and share adventures with your audience. Companies with great stories have a 20% increase in customer loyalty. Think of it this way: You are the author of your own series, where the characters aren’t make-believe. They are the people your business interacts with (your audience and business partners.) Elevate your inbound marketing by developing a solid identity through captivating stories.

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Bridget Deutz · Jan 25, 2024

The Psychology of Persuasion: How Behavioral Science Powers Effective Marketing

A deep understanding of human behavior lies at the heart of every successful marketing campaign. The best marketers are tuned into their audience. They connect with people on a deeper level, tap into their motivations, and influence actions by leveraging the power of behavioral science. Let’s unravel the complex nature of why we make the choices we do.

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Bridget Deutz · Dec 19, 2023

Inbound Marketing Strategy Client Feature: Bernick’s

Collaboration is one of our values, and having a seat at the table with other businesses is something we consider a privilege; but we want our clients to know, trust, and value us, too. Those are the strongest client partnerships, and we’re so fortunate to have found that in many of our client partners, Bernick’s included.

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Emily Pederson · Nov 8, 2023

AI Insight Series: AI and Marketing Strategy

Artificial Intelligence seems to be on the tip of every marketer's tongue these days. Marketers are constantly on the lookout for innovative ways to educate audiences, attract customers, and hit their goals. Incorporating AI into your marketing strategy can help you automate tasks, increase efficiency, and spark creativity. Anything from creating blog content to sending out emails can be streamlined by leveraging AI in your strategy. In fact, over 70% of high-performing marketers have a fully defined AI strategy.

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Bridget Deutz · Aug 31, 2023