A Line from Greenline

In marketing, a survey is a way of collecting information that proportionately represents the views of your target audience. When used effectively, surveys are a valuable tool to gain audience insights, gather feedback, and make data-driven decisions. You can learn a lot about your audience through surveys, but there is a time and a place for how to best utilize them.

Networking is a familiar term to every professional. Today, the true beauty of networking is often lost in translation. Networking isn't just shaking hands and handing out business cards, it’s about building relationships. We like to think of it as professional friendship building. Building a powerful network and meaningful connections are not all that different. The best networkers don’t only focus on building professional relationships when they need something. They are always actively investing in (and seeking out) connections with everyone they cross paths with.

Bill Gates said it best in the early ‘90s when he said “Content is King.” But how you leverage your content is just as important. Content clusters provide the contextual support you need so you can get your business out there and in front of the right audience. The overarching goal of content clusters is to provide a deep dive into a topic, while also improving the user experience and SEO of a website.

Thought leadership is not a new concept. Thought leaders are unafraid to climb to new heights and turn ideas into reality. From Confucius to Mahatma Gandhi, to Brene Brown, all of the big change-makers in history are examples of influential thought leaders and visionaries. These go-to industry experts are the big movers and shakers that shaped the world as we know it. Inbound is all about creating value for your audience in an authentic way. Thought leaders embrace the beauty of inbound by doing just that. They influence innovation and inspire people to look at the world from a new perspective through their expertise.  

Content curation is about more than just sharing outside sources with your audience. Sharing new content establishes your company as a reliable source of information, especially when you’re not the only one adding value to the topic. Providing your insight and expanding on what other industry thought leaders are saying helps position you as an industry expert and resource.

It’s human nature to compare, analyze, and spend time thinking about our options before making a purchasing decision. On average, 74.6% of B2B businesses take 4 months to close a sale with a new lead, with almost half of them taking 7 months or more. To keep your audience engaged throughout the entire buying process, your lead nurturing efforts should be both continuous and personalized.