A Line from Greenline

With a year under my belt as an intern for Greenline, it’s time to take a look back. Blogging has been one of the biggest sources of growth for me as an intern this year and will likely continue to be in the year to come. I’ve learned and grown more than I ever thought was possible through blogging. From getting into a routine, transforming the way I write, following trends, and developing some grit to get through the ruts and writer’s block, I am so thankful for it all.

If your business has a blog with great content, you want people to see it! Blogging is an impactful way to connect with customers and drive traffic to your website. Having a blog can also help your brand be seen by loads of new and potential customers. On average, companies that blog receive 55% more website visitors than those that don’t. In fact, 70% of consumers today learn about a company through articles - not ads. 

Blogging is great for business, in fact, businesses with a blog get 55% more website visitors than businesses that don’t. The hard part, however, is picking the right content to publish on your blog. It can be difficult to know what your consumers are looking for or what sort of questions they may have - we get it! We’re here to help and give you some great tips to generate the best blog tips for your audience.

There are many forms of content your business can publish and share. Whether it’s on social media or your website, content is important for keeping your consumers engaged with your business. We often talk about the benefits of having a blog for your business. Blogging can result in a 434% increase in indexed pages and a 97% increase in indexed links. In fact, companies that do have blogs have shown to have an average of 67% more leads monthly than businesses that don’t. And along with blogs, podcasts are also a great way to increase engagement and further your brand’s reach. Podcasts offer that awesome potential of audio content. Not to mention, 16 million people in the US are avid podcast fans - that’s a big listening audience. 

Search Engine Optimization (SEO) is the science of leveraging language and word choice in both the visible and coded elements of a website to move a site to the top of a search engine’s results. When we type a search query into the Google search bar, Google scans the entire web for the query’s keywords embedded in individual websites. The websites with the strongest and most thoughtfully selected keywords win the top spots.

Blogging is definitely something you’ve heard us preach about before. There are many reasons why you should have a blog, but what happens once you start one? How do you increase views, choose relevant topics, and utilize blog trends? 

You know how trends are; some elements are new, some things are constant, and others come and go. Here’s our list of the top eight best practices you should  incorporate into your blogging efforts in 2020...