Tips for Writing for Your Audience & SEO: A Balancing Act
Search Engine Optimization (SEO) is the science of leveraging language and word choice in both the visible and coded elements of a website to move a site to the top of a search engine’s results. When we type a search query into the Google search bar, Google scans the entire web for the query’s keywords embedded in individual websites. The websites with the strongest and most thoughtfully selected keywords win the top spots.
8 Best Blogging Practices for 2020
Blogging is definitely something you’ve heard us preach about before. There are many reasons why you should have a blog, but what happens once you start one? How do you increase views, choose relevant topics, and utilize blog trends?
You know how trends are; some elements are new, some things are constant, and others come and go. Here’s our list of the top eight best practices you should incorporate into your blogging efforts in 2020...
What is Influencer Marketing?
Not long ago, influencer marketing was limited to celebrities, athletes, or the extremely wealthy. The household names and faces were the ones used to convince you to buy a product or a service. But nowadays, you can scroll through Instagram and find hundreds, if not thousands of successful influencers. These influencers might not be famous, or even well-known, but they’re the ones who are helping boost the marketing world
Our Top 15 Favorite *Free* Marketing Tools
We all know the importance of saving time and money. These 15 free marketing tools will help you do just that. We’ve compiled a list of some of our very favorite tools that can help you work smarter, not harder - and save some money while doing it!
The Ins & Outs of Updating Website Content
If you read our last post, you might be wondering which tactics you can use to actually update your website. We’ve already told you about signs that you should be updating your website, but don’t worry, we aren’t going to leave you hanging. We’ve compiled a list of the ins and outs of updating your website content to get you started.
7 Signs it's Time to Update Your Website
Within seconds of a consumer visiting your website, they are creating opinions about your business and the services you offer. Your website is a hub that all other sources bring your audience to. If someone is looking at your social media platforms, they’ll probably end up on your website to learn more. If someone googles your products or services, your website may be the first thing to come up from the search.
