A Line from Greenline

Did you know 93% of experiences on the internet start with a search engine? That’s nearly all of them! It makes sense if you think about it … when most people have a question or are looking for a product, they quickly pull up Google to help them find what they’re looking for. It was also found that the top result on Google has a 33% chance of getting clicked.

Each new year brings new trends. From coconut milk, to cronuts, to crop tops, to custom content - times are always changing. Yes, content marketing fits in the same sentence as food and fashion trends; even the marketing world evolves. 

It’s important to keep tabs on who your audience is, what they are interested in, and ultimately how your business can build a relationship with them. Providing potential customers with information, tools, and assistance they need can make a huge difference in your sales. In fact, nurtured leads produce a 20% increase in sales opportunities - and businesses who nurture their leads along the way make 50% more sales at a cost 33% less than non-nurtured prospects. But, before we get into the benefits of this marketing tactic, let’s start from the beginning...

Digital marketing can seem like a self-explanatory, simple term. But once you start to unpack the tactics and strategies that come with it, there tends to be questions that arise. Below are some of the digital marketing FAQs we’ve heard from clients and questions that are buzzing around on social media.

Think back to the last video you saw. I’m guessing it was while you were scrolling through a social feed - and chances are you remember that video with a good amount of detail. As digital consumers, we see countless videos throughout the course of one day. Our eyes are attracted to movement so it makes sense we would be more likely to receive a message via video rather than a static ad or message.

The year 2020 is quickly approaching. In fact, we’re officially five weeks out ... FIVE WEEKS! Each winter, the new year creeps up and it's hard to keep up with tasks that come with the new territory. Budgeting for business expenses and investments is a crucial task to make time for. Budgeting helps you get an accurate reading of ROI and it helps your day-to-day marketing tasks run smoothly.