Understanding and Implementing Marketing Automation
In today’s fast-paced digital world, keeping up with your audience can feel like a never-ending race. But what if you could be in multiple places simultaneously, delivering the right message to the right person at the right time? Enter marketing automation, the ultimate time-saver for businesses looking to scale without breaking a sweat or the bank
Let’s Get Creative: Unleash Your Potential With Better Brainstorming
The process of brainstorming, when done right, is a goldmine filled with creative gems. Purposeful and fresh approaches to your audiences’ problems unearth groundbreaking ideas. Brainstorming isn’t just about meeting in conference rooms or jumping on a Zoom call, waiting for that lightbulb moment to appear - there’s a whole lot more to it if done well…
Conversations with Chatbots & Generating Prompts with ChatGPT
You can talk about everything under the sun with generative AI chatbots, from brainstorming names for your fantasy football team to recommending team-building ideas. They're your 24/7 conversational partners, ready for any topic you throw their way! (But maybe don’t try asking them to dinner.) Clear communication is the key to making the most out of conversations with chatbots in campaigns and when generating content.
Top 10 Insightful Marketing Analytics to Review for 2024 Planning
Believe it or not, it’s already time to start reviewing data and analytics for 2024 planning. How do we as marketers keep up with the fast pace of our audience? The answer is actually quite simple… Data. By using data to make decisions, you can drive your strategies, distribute - your content and dollars - wisely, and drive marketing success.
AI Insight Series Recap: How to use AI with Marketing
If you’ve been keeping up with our AI series, you’ve probably put together that by leveraging the power of artificial intelligence, marketers can now deliver highly personalized and targeted content. Over 31% of marketers say the top success story they see with AI is getting a better understanding of the customer.
AI Insight Series: AI and Data Analysis
Data analysis turns raw data into meaningful and actionable insights. Over 59% of executives strongly believe artificial intelligence applications will improve big data in their companies. Their excitement stems from the recent advancement in AI, which automates data processing, patterns, and prediction. By saving time recording, professionals can dive into studying the results. AI is the fairy godmother of data analysis. Turning the pumpkin, full of seeds of data, into a valuable knowledge carriage, ready to bring your strategic initiatives to the castle and beyond.
