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AI Insight Series Recap: How to use AI with Marketing

If you’ve been keeping up with our AI series, you’ve probably put together that by leveraging the power of artificial intelligence, marketers can now deliver highly personalized and targeted content. Over 31% of marketers say the top success story they see with AI is getting a better understanding of the customer.

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Bridget Deutz · Sep 27, 2023

AI Insight Series: AI and Data Analysis

Data analysis turns raw data into meaningful and actionable insights. Over 59% of executives strongly believe artificial intelligence applications will improve big data in their companies. Their excitement stems from the recent advancement in AI, which automates data processing, patterns, and prediction. By saving time recording, professionals can dive into studying the results. AI is the fairy godmother of data analysis. Turning the pumpkin, full of seeds of data, into a valuable knowledge carriage, ready to bring your strategic initiatives to the castle and beyond.

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Bridget Deutz · Sep 21, 2023

AI Insight Series: AI and Market Research

AI opens new doors into how we use data so that we can interpret audience behavior. Conventional marketing research is taken to the next level with AI’s lightning-fast data processing, predictive analytics, and sentiment analysis. But it’s not just about data; it's about equipping businesses with the power to anticipate trends, understand sentiments, and make informed decisions. This fusion of technology and human intelligence opens avenues for deeper insights, ultimately contributing to the overall success of a company's strategies.

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Bridget Deutz · Sep 12, 2023

AI Insight Series: AI and Email Marketing

The power of artificial intelligence has taken email marketing to new heights, making AI-powered emails every marketer’s trusty sidekick when it comes to generating leads and converting audiences. AI email marketing tools are emerging as a secret weapon to save time, optimize strategies, and achieve goals. By tapping into the potential of AI, marketers can deliver hyper-personalized and targeted content to each unique recipient.

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Bridget Deutz · Aug 16, 2023

AI Insight Series: AI and Video

Good video is a lot of work to produce, even for the most experienced Hollywood directors. By 2030, Gartner predicts that a major blockbuster film will be released with 90% of the film generated by AI, from text to video. Artificial intelligence (AI) has significantly improved video creation, analysis, understanding, and streaming. Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't a pro or are short on time and budget. Nonetheless, over 86% of marketing professionals use video as a marketing tool. AI's integration into video applications enhances how we interact with and enjoy video content. AI-generated videos are created using algorithms that analyze text, images, and audio to produce a video output. Traditional videos that require extensive manual input, AI-generated videos streamline the process.

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Bridget Deutz · Aug 9, 2023

AI Insight Series: AI and Design

AI-generated designs are everywhere. If you are active on social platforms, you’ve probably seen a variety of content that’s been created using AI tools, most commonly, DALLE. The allure of text-based tools comes from their capability to generate images solely from a string of descriptive text. What will marketing and design look like with the rise of comprehensive AI tools? Many fear that AI will replace designers, and this is somewhat true. AI will replace today's designers but will empower the designers of tomorrow. Partnering with AI will help marketing professionals and designers revolutionize the digital world and beyond.

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Bridget Deutz · Aug 3, 2023