A Line from Greenline

Why Outsource Marketing? Here's 6 Reasons

There are just some things you don’t trust yourself to do. I’m not talking about the bathroom tile or changing a faucet. I’m talking about the ‘bigger’ things … You go to a dentist to get your teeth pulled. You bring your favorite wool sweater to a dry cleaner to get it clean. You hire a caterer when you have a large crowd to feed.

So, when it comes to marketing, why are we quick to settle for sub-par and satisfactory? I'm here to tell you it's OK to resist the urge to "handle marketing internally", "figure it out as you go", or "work on it when you have time" - all justifications for putting marketing on the back burner.

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Bridget Deutz · Feb 3, 2021

The Ins and Outs of A/B Testing

BrightEdge cites benefits of A/B testing to include improved user engagement, improved content, reduced bounce rates, increased sales, and conversion rates. So what exactly is this magical type of testing?

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Bridget Deutz · Nov 12, 2020

Planning for Marketing in 2021

The new year is a perfect time to pause, evaluate growth, and shift gears in order to achieve bigger, better goals in the coming months. This is true for personal aspirations, but vital for your business marketing strategy. In this blog, we'll walk through how to assess your 2020 marketing results and gearing up to set smart, strategic goals for the year to come.

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Bridget Deutz · Oct 28, 2020

Email Marketing Series - #5: Image + Video in Email Marketing

We’ve covered a variety of different aspects in our email marketing series - here’s a quick reference list:

  1. Email Marketing Strategy
  2. Email Subject Lines
  3. Email Marketing List Creation
  4. Effective Email Marketing CTAs

Now it’s time to get into the nitty-gritty. Email marketing is a tried and true way of providing a specific message to your audience, but you won’t get very far if your email contains ONLY text. 65% of your audience are visual learners...you can’t disregard the benefits of using photos and videos in your email marketing tactics. 

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Bridget Deutz · Jun 4, 2020

Email Marketing Series - #4: 9 Tips for Effective Email Marketing CTAs

Having impactful call to actions (CTAs) in your emails creates an opportunity for readers to engage with your content and take a suggested next step. A CTA is some sort of content - typically a button - intended to get viewers to perform a certain action that logically follows the email content, such as “Learn More” or “Download Now”.

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Bridget Deutz · May 27, 2020

Email Marketing Series - #3: Email Marketing List Creation

Alright, so we’ve covered how to come up with a thorough and strategic email strategy and what a great subject line looks like...but where do you go from there? You’ve mapped out an exciting plan, but without an email list, there will be no one to receive the emails!

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Bridget Deutz · May 21, 2020