A Line from Greenline

We’ve all had conversations with a virtual assistant or chatbot, Chat GPT is the epitome of this AI technology. The new type of artificial intelligence (AI) can understand and generate natural language text.

“All your marketing tools and data are all under one roof. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.” - HubSpot

HubSpot is one of our favorite tools. No matter what stage your business is at, HubSpot will meet you there. The wide range of tools are designed to allow you to scale your brand seamlessly. HubSpot’s tools make life easier so you have more time to do what matters most, connect directly with clients.

There are just some things you don’t trust yourself to do. I’m not talking about the bathroom tile or changing a faucet. I’m talking about the ‘bigger’ things … You go to a dentist to get your teeth pulled. You bring your favorite wool sweater to a dry cleaner to get it clean. You hire a caterer when you have a large crowd to feed.

So, when it comes to marketing, why are we quick to settle for sub-par and satisfactory? I'm here to tell you it's OK to resist the urge to "handle marketing internally", "figure it out as you go", or "work on it when you have time" - all justifications for putting marketing on the back burner.

BrightEdge cites benefits of A/B testing to include improved user engagement, improved content, reduced bounce rates, increased sales, and conversion rates. So what exactly is this magical type of testing?

The new year is a perfect time to pause, evaluate growth, and shift gears in order to achieve bigger, better goals in the coming months. This is true for personal aspirations, but vital for your business marketing strategy. In this blog, we'll walk through how to assess your 2020 marketing results and gearing up to set smart, strategic goals for the year to come.

We’ve covered a variety of different aspects in our email marketing series - here’s a quick reference list:

1. Email Marketing Strategy
2. Email Subject Lines
3. Email Marketing List Creation
4. Effective Email Marketing CTAs
   

Now it’s time to get into the nitty-gritty. Email marketing is a tried and true way of providing a specific message to your audience, but you won’t get very far if your email contains ONLY text. 65% of your audience are visual learners...you can’t disregard the benefits of using photos and videos in your email marketing tactics.