A Line from Greenline

Data Dynamos: Creating Mamma Mia Moments with B2B Research

B2B marketing can sometimes feel awkward and out of sync, like stepping onto the disco floor with two left feet. But by channeling some ABBA-inspired energy, you can transform your B2B research into a sequence of strategic moves that dazzle. Remixing ABBA’s timeless classics into a playlist for B2B market research success is where data meets disco, where insights light up your strategy.

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Bridget Deutz · Mar 28, 2024

Digital Storytelling: Crafting Compelling Narratives in a Digital World

Once upon a time in the not-so-far-away digital land of stories, marketers began weaving narratives to connect with their audience through their screens. Storytelling lets you infuse authenticity into your messages and share adventures with your audience. Companies with great stories have a 20% increase in customer loyalty. Think of it this way: You are the author of your own series, where the characters aren’t make-believe. They are the people your business interacts with (your audience and business partners.) Elevate your inbound marketing by developing a solid identity through captivating stories.

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Bridget Deutz · Jan 25, 2024

The Psychology of Persuasion: How Behavioral Science Powers Effective Marketing

A deep understanding of human behavior lies at the heart of every successful marketing campaign. The best marketers are tuned into their audience. They connect with people on a deeper level, tap into their motivations, and influence actions by leveraging the power of behavioral science. Let’s unravel the complex nature of why we make the choices we do.

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Bridget Deutz · Dec 19, 2023

Inbound Marketing Strategy Client Feature: Bernick’s

Collaboration is one of our values, and having a seat at the table with other businesses is something we consider a privilege; but we want our clients to know, trust, and value us, too. Those are the strongest client partnerships, and we’re so fortunate to have found that in many of our client partners, Bernick’s included.

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Emily Pederson · Nov 8, 2023

AI Insight Series: AI and Marketing Strategy

Artificial Intelligence seems to be on the tip of every marketer's tongue these days. Marketers are constantly on the lookout for innovative ways to educate audiences, attract customers, and hit their goals. Incorporating AI into your marketing strategy can help you automate tasks, increase efficiency, and spark creativity. Anything from creating blog content to sending out emails can be streamlined by leveraging AI in your strategy. In fact, over 70% of high-performing marketers have a fully defined AI strategy.

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Bridget Deutz · Aug 31, 2023

Audience Insight: Using Surveys in Sales & Marketing

In marketing, a survey is a way of collecting information that proportionately represents the views of your target audience. When used effectively, surveys are a valuable tool to gain audience insights, gather feedback, and make data-driven decisions. You can learn a lot about your audience through surveys, but there is a time and a place for how to best utilize them.

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Emily Pederson · May 30, 2023