Networking is a familiar term to every professional. Today, the true beauty of networking is often lost in translation. Networking isn't just shaking hands and handing out business cards, it’s about building relationships. We like to think of it as professional friendship building. Building a powerful network and meaningful connections are not all that different. The best networkers don’t only focus on building professional relationships when they need something. They are always actively investing in (and seeking out) connections with everyone they cross paths with.

Impactful Networking

No matter what industry you are in, building relationships paves the way to next-level success. Networking is about creating opportunities. Many people think networking is only truly important when it comes to job searching, but it’s deeper than that. Developing and continually evolving your professional connections unlocks new perspectives, more creative collaboration, and a sturdy shoulder to lean on for advice. After all, if you want to be the best version of yourself, both professionally and personally, you can’t get there alone.

Most networkers are looking for opportunities that hold direct extrinsic value, whether that be a job, partnership, or client opportunity. This makes sense because 85% of jobs are filled through networking. It’s important to note that the value of a relationship decreases when it’s focused on: “What can they do for me?” Look to build non-transactional professional relationships. The question all good networkers ask is: “How can I add value to this individual's life?”

3 Benefits of Networking

The best networkers see past the extrinsic value of their professional contacts. Successful networkers don’t just develop relationships when they have a big task. Hone in on the intellectual growth and sharing that professional connections provide.

1. Gain Insight

Building your network allows you to learn about new trends and developments, gain insights and knowledge from experienced professionals, and broaden your perspective. There’s no better way to understand different perspectives and build your confidence than through relationship building.

2. Interpersonal Skills

Building these relationships will without a doubt increase your communication, leadership, and collaboration skills. By engaging in thought-provoking conversations with other professionals you learn to better articulate your ideas and goals.

3. Support System

Building relationships provides an opportunity to build a well-rounded system of peers, mentors, and friends who can offer advice, support, and encouragement. This support system can help you navigate challenges and overcome obstacles, and provide a sense of belonging and connection.

3 Ways to Invest in Meaningful Connections

Investing in meaningful connections is the key to creating a network that lasts. When you can develop your relationships into something unique to the two of you, you’re headed in the right direction. If you’re looking for a great book to add to your summer reading list, “Networking is Not a Verb '' By Ellen Poole, offers more insight into this ideology.

“Be someone who others want to add to their own professional networks”
-Ellen Poole, Networking Is Not A Verb

1. Be Engaging

No this isn’t a dating blog, but beginning a good networking conversation is a lot like being on a successful first date. Be yourself! Authenticity is scary sometimes, but it’s worth it. Dive deeper than casual small talk. Being yourself leaves a lasting impression. There really is no one else quite like you. When you talk about something you are passionate about, conversations reach a higher, more intriguing level, for both parties. What hobbies and experiences make you stand out? Talking about them opens the door to a deeper conversation. Find a connection point. When you find a topic you can both relate to, it not only opens the door for a flowing conversation but also gives you the perfect way to follow up in the future in a light-hearted way.

2. Be a Good Listener

Focus on and listen, don’t get distracted. Relationships are built one on one. Being present is an imperative aspect of any successful relationship, it’s no different when it comes to networking. Being an active listener shows that you value them as a person. Try to remember something personal about them from your conversation, as it reinstates this.

3. Work Hard

Give everything your all. Consistently showing that you have the drive to make things happen will set you apart and people will want you in their corner. Be proactive and ask yourself: What do they need? Even if it starts with asking about a project they are currently working on, there are always ideas that can be bounced around.

Building your Network

No matter where you are, you can network, just by actively engaging in conversations. Talk to someone new, don’t cling to your best friends at events, get out there, and talk to new people. Talk to everyone. Don’t limit yourself to a particular industry. Attending events and reaching out to contacts is a start, but The best way to network with people is by joining a worthwhile organization and being fully present in it. This gives you the chance to really build relationships over a longer period of time and reduces the pressure. Joining an organization that means something to you increases your opportunities to spend time one-on-one with individuals. Any deep relationship is developed by spending time with people.

You’ve heard it a million times, it’s all about who you know. What’s often forgotten is how you foster the relationships you have with the people in your circle(s). Follow-up is key to unlocking the potential of deep connections. Stay in touch with them on a personalized level that provides substance. Make sure you place the value on them as a person, not solely on what they do. Shoot them a text when you’re in their area. All in all, the best networkers look at professional relationships along the lines of friendship.