Memes: Their History & How to Use Them in Your Marketing
If you've been on social media at all the last few days - you've seen the Bernie Sanders meme, right? Well, in light of that - and in 2021 trends as a whole - I wanted to take a moment to address memes and answer the age-old (ok, couple years old) question: Memes in Marketing?
Yes, you can (and in some cases, should) use memes in your marketing content strategy. Though memes may seem to be a strange niche way for teens and millennials to communicate through their shared understanding and sense of humor, they actually hold deep social and cultural connotations. Because of this, they are a type of content brimming with opportunity for customer engagement and brand humanization.
Are Physical Marketing Materials Still Relevant?
In a world of social distancing, social media, and remote work, it can be easy to forget there’s a whole lot more world out there. Though the average American spends 6.3 hours online each day, statistics show online marketing does not always have the same impact as physical marketing materials.
