Emily Pederson
Recent Posts
How to Leverage Data Analytics for Digital Marketing Success
Picture this: your brand has designed a magical tool that gives your marketing team insights into consumer preferences, industry predictions, and market trends. Sounds great! If only this magic tool existed. It does! And the best news: no magic needed – just data analytics.
Nectar of the Gods: Sweetening Your Strategy with Ancient Secrets
Imagine the roar of a crowd in a packed Athenian amphitheater, captivated by tales of gods and heroes. These myths weren't just stories; they were cultural forces that shaped lives. Fast-forward thousands of years and these ancient tales are still whispering secrets to creatives and brands worldwide.
Swiping Right on Cross-Industry Insights
Imagine the business world as a gigantic dating app for industries, each profile flaunting its own unique personality. Marketers are the marketplace matchmakers, swiping right on industries that promise the perfect blend of compatibility and potential. Marketers have the power to discover hidden connections and untapped possibilities by exploring beyond their own industry bubble.
Buzzworthy Chats: The Core of Engaging Brand Communities
As the beautiful weather of spring 2024 arrives, it’s clear that the secret to a flourishing brand isn't just in planting seeds; it’s in nurturing your very own buzzing garden of conversations. Don’t just take our word for it; 9 out of 10 social media green thumbs agree: a thriving online community is like a sun-soaked garden party where everyone wants an invite. The headcount isn’t the priority, it’s about naturally infusing every interaction with love.
Branding Client Feature: INDY Foundation
We take pride in being active in the Central MN communities where we live, work, and spend our free time. Both Emily and I volunteer with various organizations, sit on local boards and committees, and attend events that support the people, businesses, and initiatives that are meaningful to us. Kayla Keenan from INDY reached out after a friend recommended her to us, and we’re thrilled to partner with The INDY Foundation as a client.
Influencers, Press, and Relationships: Your Digital PR Power Trio
Every marketer dreams of basking in the limelight, but the struggle to boost exposure extends beyond content marketing - it's a Public Relations (PR) challenge. Almost every marketer has struggled with finding ways to enhance visibility. Overcoming this hurdle requires a strategic approach; this is where the digital PR power trio comes into play: influencers, press, and relationships. By leveraging the collective strength of these elements, marketers can creatively address exposure challenges and make a lasting impact.