A Line from Greenline

Consumer data has been called “new oil” for almost two decades. When this term was declared, the purpose was to describe data as something that had to be refined and processed to become useful, as its natural form was not powerful enough on its own. However, industry experts have stepped away from this term because many businesses got the wrong idea. Consumer data is not just a resource to be mass-extracted and abused. It is much more valuable and sensitive than that. 

A little bit of sugar, a little bit of spice. Any good meal needs the perfect balance of ingredients, a reliable cookbook, and a bake time that is just right. Your content marketing strategy is not much different. With many competing chefs, your content recipe must keep your audience coming back for seconds. This demands a sound strategy. Regardless of your brand’s business goals or preferred channels, your content should always be a reflection of your brand and your target audience. A good cook creates dishes that satisfy and excite the taste buds of its customers. A good content marketer creates digital content that engages and excites the eyes of its audience. 

Picture this: your brand has designed a magical tool that gives your marketing team insights into consumer preferences, industry predictions, and market trends. Sounds great! If only this magic tool existed. It does! And the best news: no magic needed – just data analytics. 

Imagine you’re building a brand new house. Instead of bricks, wood, or nails, you use social media, SEO, and email marketing tools. Maybe it’s not a house, but it is definitely digital marketing. You must still lay a strong foundation, or it can all come tumbling down. Switch out the concrete for your audience, as they should be the core of a solid digital marketing strategy. Building an entire house may seem daunting, but we’re here to prove that creating a successful digital marketing strategy across multiple platforms isn’t as overwhelming as it seems.

Roll out the red carpet! Are you ready for the silver screen? Or maybe a phone or computer screen? Welcome to the world of video marketing - a dynamic force in the digital marketing landscape. By creating video content, your audience is able to see your brand’s true identity, the natural, human people behind the typical static social media content your brand produces. Check out our best tips for your video marketing endeavors and hop on this show-stopping digital trend because critics say it’s here to stay. 

This is the story of my incredible journey interning with Greenline over the past two and a half years. I have grown in more ways than I can count, both personally and professionally. My personality has started to shine through in my writing, and I’ve come to enjoy every second of creating content for Greenline. From blogs fueled by the Local Blend’s toasted marshmallow lattes to ones powered by Freddo Cappuccinos and Vietnamese coffee, each experience has been as diverse as the flavors that accompanied them.