In 2023, it’s projected there will be 4.3 billion email users. Email marketing is a tried and true way to engage with your customers and get them the information they want. A well-thought email marketing campaign can be successful for many reasons. Some of those reasons include: 1) email has a larger reach than most marketing tactics, 2) it delivers your message to your intended audience, and 3) it’s a preferred way of communication in terms of marketing.
The first email was sent in the 1970’s by a man named Ray Tomlinson. That forever changed how people communicated and soon, how people would market their products and services. I think we can all agree it’s not unusual to get several emails a day from brands and companies with content about products and services, ongoing promotions, or just an informational product email.