A Line from Greenline

Top 10 Insightful Marketing Analytics to Review for 2024 Planning

Believe it or not, it’s already time to start reviewing data and analytics for 2024 planning. How do we as marketers keep up with the fast pace of our audience? The answer is actually quite simple… Data. By using data to make decisions, you can drive your strategies, distribute - your content and dollars - wisely, and drive marketing success.

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Bridget Deutz · Oct 30, 2023

Fall Cleaning: How to Keep Your HubSpot Portal Clean & Efficient

As the leaves change colors and the weather turns cooler, it's not just your yard that could use a little seasonal cleaning. Your HubSpot portal, the heart of your marketing operations, could also use some tidying up. A well-organized HubSpot account can boost productivity and keep your marketing efforts on track. With the air turning crisp, there’s no better time to sit down with a pumpkin spice latte and get some fall HubSpot portal cleaning done.

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Bridget Deutz · Oct 24, 2023

9 Tips for A/B Testing Emails in HubSpot

In our continuous adventure for better, more engaging ways to communicate with audiences along their journey, A/B testing provides valuable, data-driven audience insight. A/B testing is a powerful tool for marketers, allowing them to optimize email campaigns for maximum engagement, based on experimental data. By sending different versions of the same email to an audience segment, marketers can compare how the variations impact metrics like email opens and clicks. That’s why over 93% of US companies utilize A/B testing for their email marketing campaigns. A/B testing allows marketers to make data-driven decisions to enhance their email marketing strategies.

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Bridget Deutz · Oct 18, 2023

Get the Most Bang for Your Content Buck: Utilizing Historical Content

Recycling content is the most sustainable way to approach your content marketing strategy. Not to mention that anywhere from 60-80% of your audience didn't catch your content on the first go around. Repurposing content can help you increase brand awareness, grow your audience, and get the most bang for your content buck. Not convinced? Talk to the 94% of marketers who repurpose their content. Content is king, so understanding the art of republishing and revitalizing historical content can be a potential goldmine.

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Bridget Deutz · Oct 12, 2023

AI Insight Series: AI and Data Analysis

Data analysis turns raw data into meaningful and actionable insights. Over 59% of executives strongly believe artificial intelligence applications will improve big data in their companies. Their excitement stems from the recent advancement in AI, which automates data processing, patterns, and prediction. By saving time recording, professionals can dive into studying the results. AI is the fairy godmother of data analysis. Turning the pumpkin, full of seeds of data, into a valuable knowledge carriage, ready to bring your strategic initiatives to the castle and beyond.

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Bridget Deutz · Sep 21, 2023

AI Insight Series: AI and Market Research

AI opens new doors into how we use data so that we can interpret audience behavior. Conventional marketing research is taken to the next level with AI’s lightning-fast data processing, predictive analytics, and sentiment analysis. But it’s not just about data; it's about equipping businesses with the power to anticipate trends, understand sentiments, and make informed decisions. This fusion of technology and human intelligence opens avenues for deeper insights, ultimately contributing to the overall success of a company's strategies.

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Bridget Deutz · Sep 12, 2023