A Line from Greenline

St. Cloud Shines is a local placemaking initiative dedicated to sharing the shining faces, places, businesses, organizations, and events happening in the Central MN area. They’re a client of ours and an organization that we proudly support both personally and professionally. Over many years of partnership, we’ve had the opportunity to create and execute a variety of marketing strategies to help them continue to grow brand awareness and continue to strengthen the connections between the communities they serve.

Good video is a lot of work to produce, even for the most experienced Hollywood directors. By 2030, Gartner predicts that a major blockbuster film will be released with 90% of the film generated by AI, from text to video. Artificial intelligence (AI) has significantly improved video creation, analysis, understanding, and streaming. Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't a pro or are short on time and budget. Nonetheless, over 86% of marketing professionals use video as a marketing tool. AI's integration into video applications enhances how we interact with and enjoy video content. AI-generated videos are created using algorithms that analyze text, images, and audio to produce a video output. Traditional videos that require extensive manual input, AI-generated videos streamline the process.

AI-generated designs are everywhere. If you are active on social platforms, you’ve probably seen a variety of content that’s been created using AI tools, most commonly, DALLE. The allure of text-based tools comes from their capability to generate images solely from a string of descriptive text. What will marketing and design look like with the rise of comprehensive AI tools? Many fear that AI will replace designers, and this is somewhat true. AI will replace today's designers but will empower the designers of tomorrow. Partnering with AI will help marketing professionals and designers revolutionize the digital world and beyond.

Artificial intelligence is changing Search Engine Optimization as we know it, not only with ChatGPT - a new way for people to look for information - but also through expanded optimization capabilities. SEO and AI are partners in crime when it comes to improving the visibility of your business. AI handles the technical side and SEO provides the creative genius. SEO's understanding of user intent, content optimization, and keyword research is the driving force behind AI's successful search algorithms. Together they provide the perfect mix for creating captivating content, which leads to high-ranking websites and an engaged audience. SEO leans on AI's ability to analyze vast amounts of data, while AI relies on SEO's potential to drive organic traffic.

Just as the name says, we’ll manage the different pieces of your digital marketing. Typically when a client hires us for their marketing management, they’ve already put a plan or marketing strategy together, and they just want our time and expertise for the creating and doing. Below are the various digital marketing efforts we offer management of. You can choose one or all of them based on your needs, and we’ll take care of the rest.

Over 80% of social media marketers say their top strategy is focused on increasing engagement across all channels. Keeping your audience entertained starts with understanding the platforms they’re using. The accounts that see the biggest boost from the algorithm gods keep things interesting and post unique content on a regular basis.