Whether you realize it or not, both personal and professional elements of your personality - or those of your team - are reflected on your brand’s social media. We understand it can be hard to manage both sides while maintaining your brand’s personality and voice. Both aspects are important to your social media accounts’ success and gaining more followers. Getting personal with your customers is more valuable than you know. Customers appreciate businesses that are authentic, comedic, and follow trends, however, it’s also important to be professional and represent your brand appropriately. So, where do you find the balance?
Instagram is a great platform for sharing video and photo content with your followers. It offers you an opportunity to further connect with customers, current and potential. Since its April 2012 launch, Instagram has continued to grow. Over a billion people from all over the world use Instagram every month. There are about 140 million users from the US and that number is growing every day. The average user is on the platform for about 30 minutes every day. That’s the perfect amount of time for your business to get its name out there, build connections, and hopefully, gain more followers. That’s why what sort of content you post on your business Instagram account matters! Not only does the content and its design matter, but having an Instagram theme.
Refreshing your website content is important to your organization's success, as it helps your business grow and appeal to a wider audience. One aspect of your brand’s reputation is based on your web appearance and presence. Web design and layout itself account for 75% of the judgment of a brand’s overall credibility. When your website is outdated, it can actually hurt your search rankings and turn away seeking customers. Nobody wants that. So, how do you know it’s time to update your website content?
Blogging is great for business, in fact, businesses with a blog get 55% more website visitors than businesses that don’t. The hard part, however, is picking the right content to publish on your blog. It can be difficult to know what your consumers are looking for or what sort of questions they may have - we get it! We’re here to help and give you some great tips to generate the best blog tips for your audience.
There are many forms of content your business can publish and share. Whether it’s on social media or your website, content is important for keeping your consumers engaged with your business. We often talk about the benefits of having a blog for your business. Blogging can result in a 434% increase in indexed pages and a 97% increase in indexed links. In fact, companies that do have blogs have shown to have an average of 67% more leads monthly than businesses that don’t. And along with blogs, podcasts are also a great way to increase engagement and further your brand’s reach. Podcasts offer that awesome potential of audio content. Not to mention, 16 million people in the US are avid podcast fans - that’s a big listening audience.
Having a great website can make a big difference and is extremely important for your business’s success, especially in 2021. If you have a website for your business, that’s a great first step. But, how do you know if your website is set up for success and, well, great?
It doesn’t take long for a consumer to decide if your website is worth looking at or not. In fact, 75% of consumers base their opinions of a brand or business solely on the website alone. Visitors only need about 10 seconds, to get an overall impression from a website. The main aspects that make up a great website are design, load time, relevant content, and strong optimization.