A Line from Greenline

Phygital – it might sound like a fancy buzzword, but we’re going to take a wild guess and say it's already a part of your daily life. But what exactly is it? In simple terms, it's about enhancing physical experiences with digital elements or vice versa. Phygital - a combination of the words physical and digital - is a newer marketing term for combining physical and digital experiences.

St. Patrick's day is almost here! For now, Chicago's Green River is stealing the show, but Artificial Intelligence (AI) is this year’s talk of the tech town amidst this yearly Irish spectacle. AI is better, but not perfect, at solving complex problems with greater accuracy thanks to its continuously expansive knowledge and enhanced problem-solving capabilities.

You're scrolling through your feed, and a blast from the past hits you – a pixel-perfect piece of art that screams '80s nostalgia, but it's sitting pretty on a cutting-edge website. Or just picture yourself wandering into an art gallery, like Meow Wolf, where everything flows and bends as if it's part of a dream, blending organic curves with geometric edges. It's not just design; it's an experience.

Imagine this: You finally have a moment of downtime, leisurely scrolling through social media. Suddenly, a video pops up on your screen, and boom, you're captivated — engaged, entertained, and ready to hit that 'share' button. Captivating content isn't just a nice-to-have, it's the holy grail of digital marketing. The right content can turn passive scrollers into die-hard followers. It's about making real connections, sparking genuine conversations, and leaving a lasting impression.

It’s not just the Chiefs who won Super Bowl LVIII. As the Kansas City Chiefs came out victorious, the commercial breaks were filled with lasting impressions, blending humor, nostalgia, and celebrities. These companies took home the Lombardi trophy of marketing during the grandest showdown in sports and entertainment. With brands investing up to $7 million for just a 30-second slot during the big game and CBS selling out of spaces as early as November, the stakes were sky-high, but the rewards? Super Bowl-sized.

As of Q2 2023, digital video is practically the lifeline of modern marketing, rocking a 92.3% audience reach globally. Whether you're into toe-tapping music videos, laugh-out-loud comedies, viral sensations, or those oh-so-helpful how-to guides, video has something for every palate. Reach your audience through video content with these trends that are shaping video in 2024.