A Line from Greenline

Diageo, the powerhouse behind renowned brands like Johnnie Walker and Tanqueray, unlocked the vault of evolving trends through its Foresight Report, "Distilled." The report decodes global conversations and provides insight into what makes Millennial and Gen Z consumers tick. The trends highlighted in the Diageo Foresight Report can help marketers orchestrate an influential experience for their audience. Let's unravel how you can meet your Millennial and Gen Z audience’s changing preferences and stay ahead of their expectations.

Have you jumped on TikTok's vision board train yet? Reflect, set goals, and manifest your aspirations for 2024!  Dive into the trend that's taking TikTok by storm. The #VisionBoard hashtag blazes the platform with 7.9B views and counting. These visual tools, backed by psychology, help you sculpt a clear vision of your 2024 ambitions. Visualizing yourself living your best life and achieving all your goals can help you become more motivated.

In 1960, E. Jerome McCarthy dropped the marketing mic with the 4 P's: product, promotion, placement, and price. It quickly became the rockstar framework taught in Marketing 101 classes, guiding marketers toward strategy success. But, hold the drumroll, the digital era crashed the party, flipping the script on the classic model. Here’s your cue to jazz up your approach to the infamous 4 P’s.

Once upon a time in the not-so-far-away digital land of stories, marketers began weaving narratives to connect with their audience through their screens. Storytelling lets you infuse authenticity into your messages and share adventures with your audience. Companies with great stories have a 20% increase in customer loyalty. Think of it this way: You are the author of your own series, where the characters aren’t make-believe. They are the people your business interacts with (your audience and business partners.) Elevate your inbound marketing by developing a solid identity through captivating stories.

With the metaverse projected to hit $800 billion in 2024, tech giants like Meta, Microsoft, Apple, and Google are investing big bucks to turn the dream of immersive digital experiences into reality. This dream, the metaverse, is both sparking the interest of major players and spurring startups into action. Matthew Ball, an expert on the subject, and writer of The Metaverse and How It Will Revolutionize Everything, defines the metaverse as:

Innovation requires coloring outside the lines and going beyond regular campaigns to establish a distinct identity. Don’t let your comfort zone limit your marketing efforts, think outside the traditional boundaries, and embrace strategies that defy the norm. Innovative marketing serves as a way to not only stay ahead of trends, but also create new ones. 79% of consumers believe companies that provide unique experiences value their business more. Connect with audiences on a deeper level, and drive meaningful results by embracing the unconventional.