A Line from Greenline

Like many of our agency partners, Greenline Marketing white-labels for “Agency Partner” - so we are a true extension of their team. As agreed upon in our NDA and non-compete for agency support, we won’t share the name of this Agency Partner or their clients, but are happy to explain more about the work we do and how we partner with other agencies to offer marketing support and HubSpot contracting services.

Artificial Intelligence seems to be on the tip of every marketer's tongue these days. Marketers are constantly on the lookout for innovative ways to educate audiences, attract customers, and hit their goals. Incorporating AI into your marketing strategy can help you automate tasks, increase efficiency, and spark creativity. Anything from creating blog content to sending out emails can be streamlined by leveraging AI in your strategy. In fact, over 70% of high-performing marketers have a fully defined AI strategy.

St. Cloud Shines is a local placemaking initiative dedicated to sharing the shining faces, places, businesses, organizations, and events happening in the Central MN area. They’re a client of ours and an organization that we proudly support both personally and professionally. Over many years of partnership, we’ve had the opportunity to create and execute a variety of marketing strategies to help them continue to grow brand awareness and continue to strengthen the connections between the communities they serve.

The power of artificial intelligence has taken email marketing to new heights, making AI-powered emails every marketer’s trusty sidekick when it comes to generating leads and converting audiences. AI email marketing tools are emerging as a secret weapon to save time, optimize strategies, and achieve goals. By tapping into the potential of AI, marketers can deliver hyper-personalized and targeted content to each unique recipient.

Good video is a lot of work to produce, even for the most experienced Hollywood directors. By 2030, Gartner predicts that a major blockbuster film will be released with 90% of the film generated by AI, from text to video. Artificial intelligence (AI) has significantly improved video creation, analysis, understanding, and streaming. Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren't a pro or are short on time and budget. Nonetheless, over 86% of marketing professionals use video as a marketing tool. AI's integration into video applications enhances how we interact with and enjoy video content. AI-generated videos are created using algorithms that analyze text, images, and audio to produce a video output. Traditional videos that require extensive manual input, AI-generated videos streamline the process.

AI-generated designs are everywhere. If you are active on social platforms, you’ve probably seen a variety of content that’s been created using AI tools, most commonly, DALLE. The allure of text-based tools comes from their capability to generate images solely from a string of descriptive text. What will marketing and design look like with the rise of comprehensive AI tools? Many fear that AI will replace designers, and this is somewhat true. AI will replace today's designers but will empower the designers of tomorrow. Partnering with AI will help marketing professionals and designers revolutionize the digital world and beyond.