A Line from Greenline

Digital marketing; I’m sure you’ve heard this term - and it’s no secret this marketing strategy is increasingly popular as the world continues to become more digital. If you’re not familiar, digital marketing includes all marketing efforts that use an electronic device or the Internet. Digital marketing give us the ability to reach a wider audience that you can’t reach with traditional marketing methods and offers opportunities for better consumer targeting - and is often more cost-effective. It can be used on social media, email, video, search engines, and more - the possibilities are endless. Digital marketing consists of many different avenues in which it can be utilized. 

When writing any sort of content for your business, word choice matters. Your style of writing and your content should reflect your business’s personality and intent. Business authenticity is important to consumers. In fact, 51% of consumers feel it's important to get a personalized experience across digital platforms. That said, your content writing should carry a consistent tone and voice throughout all avenues. There are several ways you can incorporate better word choice and improve your writing overall. 

Creating value - true value - for your current and potential customers is so important. It’s in large part why marketing exists. Podcasts have been around since 2006 and have increased in popularity as the years have gone on. Monthly podcast listeners have grown 54% in the last 3 years. Because of this growth, more and more businesses are implementing podcasts into their sales and marketing efforts. As of 2018, 17% of marketers actively plan to add podcasting to their marketing strategy and that percentage has continued to grow. Brands that are advertised on podcasts have found that 54% of listeners are more likely to consider their brand over others. 

You see them all over social media, hashtags. They’re the key to making social posts accessible to a wider audience. Hashtags have been around since 2007 and have been making their mark in the social media realm for over a decade. Do you find yourself wondering why they are so important and when should they be used? You’re not alone.

It’s no secret the world is becoming increasingly more digital; there’s a pretty good chance you follow your favorite brands and businesses on social media. As years pass, more and more companies have joined the Facebook realm  - and for good reason. Since Facebook’s launch in 2004, it has grown to almost 2.8 billion monthly active users; that’s more than any other social media platform. If you think that number seems big, Facebook has almost 1.84 billion users that visit the social networking site every single day. So you might ask yourself, “Does my business need Facebook?”

Swiss psychologist Carl Jung theorized that humans use symbolism to simplify and more easily understand complex concepts. He defined a set of twelve Archetypes, or personality profiles, that people use as symbols to understand one another and the things around them in the world.