A Line from Greenline

You can tell your own story in the world of marketing. How does your story end? Is it an emotional messy rollercoaster? Or is it an exciting adventure? Marketing strategies can be tough, but I can show you how to turn your marketing strategy into a self-fulfilling prophecy with a simple method. 

A new way of marketing 

Since Snapchat entered the scene in September 2011, social media has never been the same. Over these last 10 years, all other prominent platforms have adapted their own version of Snapchat’s  “Stories;” including Instagram, Twitter, Facebook, LinkedIn, and even Pinterest too. The stories feature has impacted the way marketers approach their marketing practices and consumers' social media habits too. Let’s take a look into what exactly is happening on our social media platforms’ Stories, Reels, and Fleets.

If you've been on social media at all the last few days - you've seen the Bernie Sanders meme, right? Well, in light of that - and in 2021 trends as a whole - I wanted to take a moment to address memes and answer the age-old (ok, couple years old) question: Memes in Marketing?

Yes, you can (and in some cases, should) use memes in your marketing content strategy. Though memes may seem to be a strange niche way for teens and millennials to communicate through their shared understanding and sense of humor, they actually hold deep social and cultural connotations. Because of this, they are a type of content brimming with opportunity for customer engagement and brand humanization.

Digital marketing can be intimidating. There is so much to learn, test, and implement into your marketing strategy – the options are plentiful. Do you use a website, blog, social media platforms, email marketing, or digital ads? It can be tough to know which avenues to prioritize. Odds are, your business already uses some of these marketing tactics, but we are here to help you explore which to expand to best serve your needs.

If you read our blog on Persona Based Marketing, you’ll remember we mentioned Account Based Marketing (ABM). This blog will dive headfirst into the benefits and drawbacks of account-based marketing strategy, what it is, insights, and more. 

There are many ways to approach your marketing strategy. It can be difficult to know which strategic method fits you and your company best… but what about a marketing strategy that prioritizes the customer? Isn’t that what inbound marketing - and great marketing -  is all about in the first place? The answer is YES; hear us out...