A Line from Greenline

Have you ever really listened to your customers talk about your business or industry? Sure, you’ve seen comments or conversations online of customers talking about what they love about your brand… a product, an offering, a post. Or maybe you’re tracking feedback and posts about things your audience wishes were different. Well, that’s what social listening is all about.

Inbound marketing is a business strategy that attracts customers by creating valuable content and experiences that are tailored specifically to them. Inbound marketing - when executed most effectively - meets the consumer where they’re at and addresses what questions they want answered. It can be applied in three different ways...

Blogging is great for business, in fact, businesses with a blog get 55% more website visitors than businesses that don’t. The hard part, however, is picking the right content to publish on your blog. It can be difficult to know what your consumers are looking for or what sort of questions they may have - we get it! We’re here to help and give you some great tips to generate the best blog tips for your audience.

There are many forms of content your business can publish and share. Whether it’s on social media or your website, content is important for keeping your consumers engaged with your business. We often talk about the benefits of having a blog for your business. Blogging can result in a 434% increase in indexed pages and a 97% increase in indexed links. In fact, companies that do have blogs have shown to have an average of 67% more leads monthly than businesses that don’t. And along with blogs, podcasts are also a great way to increase engagement and further your brand’s reach. Podcasts offer that awesome potential of audio content. Not to mention, 16 million people in the US are avid podcast fans - that’s a big listening audience. 

Clubhouse is a new social platform that launched in March of 2020. This newly introduced platform began as a relatively small community, but now has around 2 million active weekly users, talk about growth! It was originally created to ‘allow people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting people around the world’. 

Infographics provide the opportunity for consumers to improve reading comprehension by 50%. Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. Graphics have the potential to improve cognition and enhance the human visual system’s ability to comprehend better and spot patterns. Some examples of infographics are typically a collection of imagery, charts, and minimal texts. They allow you to communicate visually with a consumer about a topic or subject that may be more difficult to comprehend or understand.