A Line from Greenline

Having a great website can make a big difference and is extremely important for your business’s success, especially in 2021. If you have a website for your business, that’s a great first step. But, how do you know if your website is set up for success and, well, great? 

It doesn’t take long for a consumer to decide if your website is worth looking at or not. In fact, 75% of consumers base their opinions of a brand or business solely on the website alone. Visitors only need about 10 seconds, to get an overall impression from a website. The main aspects that make up a great website are design, load time, relevant content, and strong optimization. 

Setting goals, whether it be for yourself or your business, can be difficult. It’s not so simple as just writing down what you want to accomplish and hoping you make it there. No, in fact, it takes a lot more and goals that are set in the proper way often have the highest potential for success. 

TikTok, is taking the social world by storm. If you haven’t heard of it yet, TikTok is a video-sharing social networking service where users have the opportunity to create a variety of short videos from various genres like comedy, dance, and education that can range from 15 to 60 seconds long.

Digital marketing; I’m sure you’ve heard this term - and it’s no secret this marketing strategy is increasingly popular as the world continues to become more digital. If you’re not familiar, digital marketing includes all marketing efforts that use an electronic device or the Internet. Digital marketing give us the ability to reach a wider audience that you can’t reach with traditional marketing methods and offers opportunities for better consumer targeting - and is often more cost-effective. It can be used on social media, email, video, search engines, and more - the possibilities are endless. Digital marketing consists of many different avenues in which it can be utilized. 

When writing any sort of content for your business, word choice matters. Your style of writing and your content should reflect your business’s personality and intent. Business authenticity is important to consumers. In fact, 51% of consumers feel it's important to get a personalized experience across digital platforms. That said, your content writing should carry a consistent tone and voice throughout all avenues. There are several ways you can incorporate better word choice and improve your writing overall. 

Creating value - true value - for your current and potential customers is so important. It’s in large part why marketing exists. Podcasts have been around since 2006 and have increased in popularity as the years have gone on. Monthly podcast listeners have grown 54% in the last 3 years. Because of this growth, more and more businesses are implementing podcasts into their sales and marketing efforts. As of 2018, 17% of marketers actively plan to add podcasting to their marketing strategy and that percentage has continued to grow. Brands that are advertised on podcasts have found that 54% of listeners are more likely to consider their brand over others.