A Line from Greenline

You see them all over social media, hashtags. They’re the key to making social posts accessible to a wider audience. Hashtags have been around since 2007 and have been making their mark in the social media realm for over a decade. Do you find yourself wondering why they are so important and when should they be used? You’re not alone.

It’s no secret the world is becoming increasingly more digital; there’s a pretty good chance you follow your favorite brands and businesses on social media. As years pass, more and more companies have joined the Facebook realm  - and for good reason. Since Facebook’s launch in 2004, it has grown to almost 2.8 billion monthly active users; that’s more than any other social media platform. If you think that number seems big, Facebook has almost 1.84 billion users that visit the social networking site every single day. So you might ask yourself, “Does my business need Facebook?”

Swiss psychologist Carl Jung theorized that humans use symbolism to simplify and more easily understand complex concepts. He defined a set of twelve Archetypes, or personality profiles, that people use as symbols to understand one another and the things around them in the world.

You can tell your own story in the world of marketing. How does your story end? Is it an emotional messy rollercoaster? Or is it an exciting adventure? Marketing strategies can be tough, but I can show you how to turn your marketing strategy into a self-fulfilling prophecy with a simple method. 

A new way of marketing 

Since Snapchat entered the scene in September 2011, social media has never been the same. Over these last 10 years, all other prominent platforms have adapted their own version of Snapchat’s  “Stories;” including Instagram, Twitter, Facebook, LinkedIn, and even Pinterest too. The stories feature has impacted the way marketers approach their marketing practices and consumers' social media habits too. Let’s take a look into what exactly is happening on our social media platforms’ Stories, Reels, and Fleets.

If you've been on social media at all the last few days - you've seen the Bernie Sanders meme, right? Well, in light of that - and in 2021 trends as a whole - I wanted to take a moment to address memes and answer the age-old (ok, couple years old) question: Memes in Marketing?

Yes, you can (and in some cases, should) use memes in your marketing content strategy. Though memes may seem to be a strange niche way for teens and millennials to communicate through their shared understanding and sense of humor, they actually hold deep social and cultural connotations. Because of this, they are a type of content brimming with opportunity for customer engagement and brand humanization.