A Line from Greenline

AI is revolutionizing the way we use social media. The new implications of AI equip marketers with optimization tools better than ever before, especially when it comes to social media strategies. The integration of AI with social media platforms involves leveraging AI algorithms and capabilities to enhance social media experiences, content delivery, and user interactions.

Content marketing is all about attracting people to your brand. One of the best ways to increase engagement through dynamic content is, you guessed it, video. The bond that video fosters between your company and the audience is one that static content couldn’t dream of achieving. Using people within videos has proven to be especially effective for businesses. Video marketing can serve as an emotional connection point for businesses to interact with potential clients in a media-packed world.

Email has been around for over 50 years, making it one of the first official digital marketing tools. Don’t let the age of email fool you, it’s still a highly effective way to generate and nurture leads. Over 87% of marketers use email campaigns to nurture their audiences. With the new improvements in the realm of automation, businesses are seeing more success with email marketing. In fact, 77% of marketers have seen an increase in email engagement over the last 12 months. Email automation provides businesses with the tools they need to deliver personalized and relevant content efficiently.

Over 80% of social media marketers say their top strategy is focused on increasing engagement across all channels. Keeping your audience entertained starts with understanding the platforms they’re using. The accounts that see the biggest boost from the algorithm gods keep things interesting and post unique content on a regular basis.

Unless you live under a rock, you’ve probably heard the chatter about artificial intelligence (AI) and its benefits and implications. This new era of tech is the biggest innovation since the birth of the personal computer in the 1970s and the smartphone in the early 2000s. Although many wonder about the possibilities of AI in the decades to come, we are still a long way off from catching a ride in a flying Uber and being able to record our dreams. For now, in 2023, we are still in the early days of AI, but with all the opportunities new technology provides to make life easier, here are a few answers to help you gain some insight into the new wave of technology that’s headed to shore.

From 'Gangnam Style' to 'Charlie Bit My Finger', Over the last 10 years, viral digital content has taken center stage in mainstream pop culture. “Going viral” just once can dramatically increase traffic to your website and generate an elevated level of brand awareness across a wide stream audience. But what does “viral” mean and how do you achieve it?