A Line from Greenline

Bill Gates said it best in the early ‘90s when he said “Content is King.” But how you leverage your content is just as important. Content clusters provide the contextual support you need so you can get your business out there and in front of the right audience. The overarching goal of content clusters is to provide a deep dive into a topic, while also improving the user experience and SEO of a website.

Old Disney movies, cartoons, prizes in cereal, Kool-Aid, Backstreet Boys, flip phones, cassette tapes, and Lip Smackers chapstick are the first things that come to mind when I think about nostalgia. Of course, these are just a few examples of things that evoke nostalgia for me personally. But in the grander scheme of things, anything from old photos to your favorite childhood snack can take you back in time. If you think about it, most of your all-time favorite songs are probably nostalgic for a memory, person, or a specific time period of your life. In a survey of 500 US consumers, 52% of respondents said they were more likely to buy a product if it reminded them of their childhood. Everyone loves to reminisce about the good ol’ days, making nostalgia a valuable tool for marketers to truly connect with their audience.

Inbound marketing is built on the foundation of connecting with your audience, and personal interactions with your audience can create a more one-on-one connection. Conversational marketing equips you with the tools to build stronger relationships with your audience by creating a more personal experience. 

Researching your competitors’ platforms allows you to tailor your social media platforms to your intended audience. If you want to implement a stronger strategy, capture more attention from your target audience, and rise above the competition, you need to know what they’re up to. So, look at who’s crushing it. Learning the ins and outs of your competitors helps you come out on top.

Segmenting your audience provides the perfect opportunity to create a more personal relationship with them. When you get to know your current and potential clients through the data they share with you, you can identify the shared characteristics of specific audience groups. This sets the stage to present unique offerings that appeal directly to them.

Content curation is about more than just sharing outside sources with your audience. Sharing new content establishes your company as a reliable source of information, especially when you’re not the only one adding value to the topic. Providing your insight and expanding on what other industry thought leaders are saying helps position you as an industry expert and resource.