A Line from Greenline

Imagine this: You finally have a moment of downtime, leisurely scrolling through social media. Suddenly, a video pops up on your screen, and boom, you're captivated — engaged, entertained, and ready to hit that 'share' button. Captivating content isn't just a nice-to-have, it's the holy grail of digital marketing. The right content can turn passive scrollers into die-hard followers. It's about making real connections, sparking genuine conversations, and leaving a lasting impression.

It’s not just the Chiefs who won Super Bowl LVIII. As the Kansas City Chiefs came out victorious, the commercial breaks were filled with lasting impressions, blending humor, nostalgia, and celebrities. These companies took home the Lombardi trophy of marketing during the grandest showdown in sports and entertainment. With brands investing up to $7 million for just a 30-second slot during the big game and CBS selling out of spaces as early as November, the stakes were sky-high, but the rewards? Super Bowl-sized.

As of Q2 2023, digital video is practically the lifeline of modern marketing, rocking a 92.3% audience reach globally. Whether you're into toe-tapping music videos, laugh-out-loud comedies, viral sensations, or those oh-so-helpful how-to guides, video has something for every palate. Reach your audience through video content with these trends that are shaping video in 2024.

Diageo, the powerhouse behind renowned brands like Johnnie Walker and Tanqueray, unlocked the vault of evolving trends through its Foresight Report, "Distilled." The report decodes global conversations and provides insight into what makes Millennial and Gen Z consumers tick. The trends highlighted in the Diageo Foresight Report can help marketers orchestrate an influential experience for their audience. Let's unravel how you can meet your Millennial and Gen Z audience’s changing preferences and stay ahead of their expectations.

In 1960, E. Jerome McCarthy dropped the marketing mic with the 4 P's: product, promotion, placement, and price. It quickly became the rockstar framework taught in Marketing 101 classes, guiding marketers toward strategy success. But, hold the drumroll, the digital era crashed the party, flipping the script on the classic model. Here’s your cue to jazz up your approach to the infamous 4 P’s.

With the metaverse projected to hit $800 billion in 2024, tech giants like Meta, Microsoft, Apple, and Google are investing big bucks to turn the dream of immersive digital experiences into reality. This dream, the metaverse, is both sparking the interest of major players and spurring startups into action. Matthew Ball, an expert on the subject, and writer of The Metaverse and How It Will Revolutionize Everything, defines the metaverse as: