A Line from Greenline

Innovation requires coloring outside the lines and going beyond regular campaigns to establish a distinct identity. Don’t let your comfort zone limit your marketing efforts, think outside the traditional boundaries, and embrace strategies that defy the norm. Innovative marketing serves as a way to not only stay ahead of trends, but also create new ones. 79% of consumers believe companies that provide unique experiences value their business more. Connect with audiences on a deeper level, and drive meaningful results by embracing the unconventional.  

We take pride in being active in the Central MN communities where we live, work, and spend our free time. Both Emily and I volunteer with various organizations, sit on local boards and committees, and attend events that support the people, businesses, and initiatives that are meaningful to us. Kayla Keenan from INDY reached out after a friend recommended her to us, and we’re thrilled to partner with The INDY Foundation as a client.

Every marketer dreams of basking in the limelight, but the struggle to boost exposure extends beyond content marketing - it's a Public Relations (PR) challenge. Almost every marketer has struggled with finding ways to enhance visibility. Overcoming this hurdle requires a strategic approach; this is where the digital PR power trio comes into play: influencers, press, and relationships. By leveraging the collective strength of these elements, marketers can creatively address exposure challenges and make a lasting impact.

Mastering video marketing on a budget is one of the smartest things you can do as an up-and-coming marketer. You may have heard content is king, but video stands out as real royalty. In 2023, online video accounted for 82.5% of all web traffic. Video is capable of capturing attention and driving engagement like no other. While you might associate great video campaigns with million-dollar budgets, that’s not always the case. The reality is that a compelling video marketing strategy is within reach, regardless of where your budgets are at. Integrating video into your strategic plan without breaking the bank is all about being savvy with your resources.

Keeping an open mind is key to success in all areas of your personal and professional life, especially when it comes to planning for the future. An open mind allows you to adapt, learn, and grow, and it can lead to more rewarding results and a deeper understanding of the world around you. Adapting to new technologies will be pivotal to marketing success in 2024 and beyond, especially with AI on the radar. Nine out of 10 social media marketers say an active online community is critical to success in 2024. This coming year’s marketing landscape will be shaped by technological advancements and evolving buyer behaviors.

You can talk about everything under the sun with generative AI chatbots, from brainstorming names for your fantasy football team to recommending team-building ideas. They're your 24/7 conversational partners, ready for any topic you throw their way! (But maybe don’t try asking them to dinner.) Clear communication is the key to making the most out of conversations with chatbots in campaigns and when generating content.