A Line from Greenline

Email has been around for over 50 years, making it one of the first official digital marketing tools. Don’t let the age of email fool you, it’s still a highly effective way to generate and nurture leads. Over 87% of marketers use email campaigns to nurture their audiences. With the new improvements in the realm of automation, businesses are seeing more success with email marketing. In fact, 77% of marketers have seen an increase in email engagement over the last 12 months. Email automation provides businesses with the tools they need to deliver personalized and relevant content efficiently.

Unless you live under a rock, you’ve probably heard the chatter about artificial intelligence (AI) and its benefits and implications. This new era of tech is the biggest innovation since the birth of the personal computer in the 1970s and the smartphone in the early 2000s. Although many wonder about the possibilities of AI in the decades to come, we are still a long way off from catching a ride in a flying Uber and being able to record our dreams. For now, in 2023, we are still in the early days of AI, but with all the opportunities new technology provides to make life easier, here are a few answers to help you gain some insight into the new wave of technology that’s headed to shore.

Inbound marketing is built on the foundation of connecting with your audience, and personal interactions with your audience can create a more one-on-one connection. Conversational marketing equips you with the tools to build stronger relationships with your audience by creating a more personal experience. 

We’ve all had conversations with a virtual assistant or chatbot, Chat GPT is the epitome of this AI technology. The new type of artificial intelligence (AI) can understand and generate natural language text.

“All your marketing tools and data are all under one roof. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.” - HubSpot

HubSpot is one of our favorite tools. No matter what stage your business is at, HubSpot will meet you there. The wide range of tools are designed to allow you to scale your brand seamlessly. HubSpot’s tools make life easier so you have more time to do what matters most, connect directly with clients.

There are just some things you don’t trust yourself to do. I’m not talking about the bathroom tile or changing a faucet. I’m talking about the ‘bigger’ things … You go to a dentist to get your teeth pulled. You bring your favorite wool sweater to a dry cleaner to get it clean. You hire a caterer when you have a large crowd to feed.

So, when it comes to marketing, why are we quick to settle for sub-par and satisfactory? I'm here to tell you it's OK to resist the urge to "handle marketing internally", "figure it out as you go", or "work on it when you have time" - all justifications for putting marketing on the back burner.