The Ins and Outs of A/B Testing
BrightEdge cites benefits of A/B testing to include improved user engagement, improved content, reduced bounce rates, increased sales, and conversion rates. So what exactly is this magical type of testing?
Planning for Marketing in 2021
The new year is a perfect time to pause, evaluate growth, and shift gears in order to achieve bigger, better goals in the coming months. This is true for personal aspirations, but vital for your business marketing strategy. In this blog, we'll walk through how to assess your 2020 marketing results and gearing up to set smart, strategic goals for the year to come.
Email Marketing Series - #5: Image + Video in Email Marketing
We’ve covered a variety of different aspects in our email marketing series - here’s a quick reference list:
- Email Marketing Strategy
- Email Subject Lines
- Email Marketing List Creation
- Effective Email Marketing CTAs
Now it’s time to get into the nitty-gritty. Email marketing is a tried and true way of providing a specific message to your audience, but you won’t get very far if your email contains ONLY text. 65% of your audience are visual learners...you can’t disregard the benefits of using photos and videos in your email marketing tactics.
Email Marketing Series - #4: 9 Tips for Effective Email Marketing CTAs
Having impactful call to actions (CTAs) in your emails creates an opportunity for readers to engage with your content and take a suggested next step. A CTA is some sort of content - typically a button - intended to get viewers to perform a certain action that logically follows the email content, such as “Learn More” or “Download Now”.
Email Marketing Series - #3: Email Marketing List Creation
Alright, so we’ve covered how to come up with a thorough and strategic email strategy and what a great subject line looks like...but where do you go from there? You’ve mapped out an exciting plan, but without an email list, there will be no one to receive the emails!
Email Marketing Series - #2: Email Subject Lines
Did you know research shows for every $1 you spend on email marketing, you can expect an average return of $42? But you can’t expect that ROI if your customers aren’t intrigued enough to open the email in the first place. That’s where email subject lines come into play. Subject lines play a big role in the success of your email marketing campaigns.
