Email Marketing Series - #2: Email Subject Lines
Did you know research shows for every $1 you spend on email marketing, you can expect an average return of $42? But you can’t expect that ROI if your customers aren’t intrigued enough to open the email in the first place. That’s where email subject lines come into play. Subject lines play a big role in the success of your email marketing campaigns.
Email Marketing Series - #1: Email Marketing Strategy
In 2023, it’s projected there will be 4.3 billion email users. Email marketing is a tried and true way to engage with your customers and get them the information they want. A well-thought email marketing campaign can be successful for many reasons. Some of those reasons include: 1) email has a larger reach than most marketing tactics, 2) it delivers your message to your intended audience, and 3) it’s a preferred way of communication in terms of marketing.
Q1 Check-In: Where Are You at With Sales and Marketing Goals?
We’re already three full months into 2020. That means a few things, but for a lot of us, it means the first quarter is already over. Now is a great time to look at goals and consider what did (or did not) work for you. From budget to annual goals, it's crucial to evaluate where you are after Q1 and where you want to go from here.
In order to see progress, you need to take a step back and look at all the pieces. Where have you succeeded thus far and where have you been stagnant?
Our Top 15 Favorite *Free* Marketing Tools
We all know the importance of saving time and money. These 15 free marketing tools will help you do just that. We’ve compiled a list of some of our very favorite tools that can help you work smarter, not harder - and save some money while doing it!
Top 5 Online Marketing Trends of 2020
Each new year brings new trends. From coconut milk, to cronuts, to crop tops, to custom content - times are always changing. Yes, content marketing fits in the same sentence as food and fashion trends; even the marketing world evolves.
Email Marketing Isn't Dead! 4 Ways it Plays a Vital Role in Digital Marketing Strategy
The first email was sent in the 1970’s by a man named Ray Tomlinson. That forever changed how people communicated and soon, how people would market their products and services. I think we can all agree it’s not unusual to get several emails a day from brands and companies with content about products and services, ongoing promotions, or just an informational product email.
