A Line from Greenline

In a world where digital marketing is the name of the game, there’s a star player who gets underestimated. Marketing analytics is often swept under the rug and forgotten about. But how can you improve and see results if you don’t know what you’re trying to improve on? Knowing your strengths and weaknesses can make a difference in how you carry on with your marketing efforts. 

It’s important to keep tabs on who your audience is, what they are interested in, and ultimately how your business can build a relationship with them. Providing potential customers with information, tools, and assistance they need can make a huge difference in your sales. In fact, nurtured leads produce a 20% increase in sales opportunities - and businesses who nurture their leads along the way make 50% more sales at a cost 33% less than non-nurtured prospects. But, before we get into the benefits of this marketing tactic, let’s start from the beginning...

Digital marketing can seem like a self-explanatory, simple term. But once you start to unpack the tactics and strategies that come with it, there tends to be questions that arise. Below are some of the digital marketing FAQs we’ve heard from clients and questions that are buzzing around on social media.

The year 2020 is quickly approaching. In fact, we’re officially five weeks out ... FIVE WEEKS! Each winter, the new year creeps up and it's hard to keep up with tasks that come with the new territory. Budgeting for business expenses and investments is a crucial task to make time for. Budgeting helps you get an accurate reading of ROI and it helps your day-to-day marketing tasks run smoothly.

Marketing doesn’t get much better than seeing results while only doing part of the work. How about a software that organizes and helps plan marketing activities for you? Sound too good to be true? It’s not. Marketing automation is here and this useful marketing tool isn’t going anywhere anytime soon … and the statistics are there to prove it.