A Line from Greenline

B2B marketing can sometimes feel awkward and out of sync, like stepping onto the disco floor with two left feet. But by channeling some ABBA-inspired energy, you can transform your B2B research into a sequence of strategic moves that dazzle. Remixing ABBA’s timeless classics into a playlist for B2B market research success is where data meets disco, where insights light up your strategy.

Phygital – it might sound like a fancy buzzword, but we’re going to take a wild guess and say it's already a part of your daily life. But what exactly is it? In simple terms, it's about enhancing physical experiences with digital elements or vice versa. Phygital - a combination of the words physical and digital - is a newer marketing term for combining physical and digital experiences.

St. Patrick's day is almost here! For now, Chicago's Green River is stealing the show, but Artificial Intelligence (AI) is this year’s talk of the tech town amidst this yearly Irish spectacle. AI is better, but not perfect, at solving complex problems with greater accuracy thanks to its continuously expansive knowledge and enhanced problem-solving capabilities.

It’s not just the Chiefs who won Super Bowl LVIII. As the Kansas City Chiefs came out victorious, the commercial breaks were filled with lasting impressions, blending humor, nostalgia, and celebrities. These companies took home the Lombardi trophy of marketing during the grandest showdown in sports and entertainment. With brands investing up to $7 million for just a 30-second slot during the big game and CBS selling out of spaces as early as November, the stakes were sky-high, but the rewards? Super Bowl-sized.

As of Q2 2023, digital video is practically the lifeline of modern marketing, rocking a 92.3% audience reach globally. Whether you're into toe-tapping music videos, laugh-out-loud comedies, viral sensations, or those oh-so-helpful how-to guides, video has something for every palate. Reach your audience through video content with these trends that are shaping video in 2024.

Diageo, the powerhouse behind renowned brands like Johnnie Walker and Tanqueray, unlocked the vault of evolving trends through its Foresight Report, "Distilled." The report decodes global conversations and provides insight into what makes Millennial and Gen Z consumers tick. The trends highlighted in the Diageo Foresight Report can help marketers orchestrate an influential experience for their audience. Let's unravel how you can meet your Millennial and Gen Z audience’s changing preferences and stay ahead of their expectations.